AMA Baltimore Launches a New Kind of Meetup
No speakers, no slides, just real conversation. Connect with your community at AMA Baltimore’s new Sips & Strategy meetup series.
Why Answer Engine Optimization (AEO) Is a Marketer’s Superpower in 2026
Answer Engine Optimization (AEO) is transforming how brands are discovered in an AI-driven world. As search engines and AI assistants increasingly deliver direct answers, marketers must focus on creating clear, credible, and structured content that earns trust, enhances visibility, and positions their brand as the answer users rely on.
Beyond the Commercial Break: How AMA Baltimore and MICA Brought Creative Strategy to the Forefront
More than 100 marketers gathered at AMA Baltimore’s Big Game, Bigger Ads event to critique Super Bowl commercials and share insights on creativity and strategy. As Championship Sponsor, MICA highlighted its commitment to Baltimore’s creative community and debuted its MICA Pro commercial.
Hashtags and Halftime Shows: What Actually Works When Marketing During the Super Bowl
A winning Super Bowl marketing strategy goes far beyond a 30-second commercial. Learn how hashtags, halftime moments, and real-time engagement turn attention into impact.
The Power of Volunteering: How Giving Back Advances Your Career
In a remote-first world, volunteering offers more than a chance to give back—it creates real human connection, builds skills, and supports meaningful career growth.
6 AI Tools That Actually Transform Marketing Efficiency
Marketing leaders are under pressure to scale impact without scaling headcount. These six AI tools help teams increase efficiency, streamline workflows, and stay human-first in an AI-driven world.
The More Things Change: AMA Baltimore’s MX Awards at 40
Fresh off a Grand MX win, Yes& Agency looks back on four decades of marketing evolution and makes the case for why awards like the MX Awards 2025 still matter.
Beyond the Algorithm: What Really Drives Social Media Success
Chasing trends won’t grow your brand—strategy will. Learn why social media success depends on authenticity, audience alignment, and long-term connection, not just going viral.
Dear Future Marketer: Here’s What Actually Matters
Starting your marketing career? AMA Baltimore Board President Marina Cooper shares six essential skills every new marketer needs to succeed—from showing up and problem-solving to continuous learning and building a strong network.
