AMA Baltimore Blog

Social Media Marketing

TikTok & Congress: What Marketers Need to Know About the Potential Ban

AMA Baltimore
AMA Baltimore
March 26, 2024
3 minute read

The U.S. House of Representatives voted on a bill that could potentially ban TikTok from American app stores. AMA Baltimore uncovers what this means for marketers and influencers alike.

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Professional Development

The Unsold Mindset: Turning Your Authentic Qualities into Your Greatest Strengths

AMA Baltimore
AMA Baltimore
March 15, 2024
4 minute read

Colin Coggins & Garrett Brown, authors of “The Unsold Mindset,” shared energizing insights on leveraging personal strengths authentically, leaving AMA in the PM attendees eager for more.

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Professional Development

Building and Staying True to a Courageous Personal Brand

Abby Draper
Abby Draper
February 28, 2024
8 minute read

AMA Baltimore’s AVP Programming and Humble & Wallop’s Strategy & Public Relations Lead Abby Draper shares a five-step recommendation for anyone trying to define their own personal brand.

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Communications + PR

It’s a Barbie World: How Smart Marketing Made the Barbie Movie

AMA Baltimore
AMA Baltimore
February 27, 2024
3 minute read

AMA Baltimore and Media Works hosted a captivating Barbie marketing event that sparked dialogue about female consumer influence and Barbie‘s universal appeal.

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Email Marketing

When Bad Things Happen to Good Emails

AMA Baltimore
AMA Baltimore
December 20, 2023
3 minute read

Discover the key factors that can land your emails in the spam folder or even worse – get blocked. Avoid the naughty list with these tips from AMA Baltimore!

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Professional Development

From Doubt to Dream Job: Amy’s Inspiring Career Transformation with AMA Baltimore’s Mentor Connections Program

AMA Baltimore
AMA Baltimore
December 14, 2023
4 minute read

Amy Barley and Emma Wesolowski: An AMA Baltimore Mentor Connections program success story that ignited professional fulfillment and cured imposter syndrome.

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Advertising

The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser

Effectv
Effectv
November 27, 2023
4 minute read

Designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift, Comcast shares its Annual Advertising Report.

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Agency

Engage a Wider Audience with a Professional Marketing Agency

Adobe
Adobe
October 22, 2023
4 minute read

Utilizing a professional marketing agency is an essential part of any small business’s success journey.

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Advertising

Does Ad Exposure Impact Brand Recall?

Effectv
Effectv
October 16, 2023
4 minute read

This study delves into memory impact, comparing YouTube shorts and Facebook ads on mobile devices to traditional and connected TV programming for new and established brands.

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