Advertising
The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
Designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift, Comcast shares its Annual Advertising Report.
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Advertising
Does Ad Exposure Impact Brand Recall?
This study delves into memory impact, comparing YouTube shorts and Facebook ads on mobile devices to traditional and connected TV programming for new and established brands.
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Advertising
TV and Streaming: Dispelling the Myths
Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data?…
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Advertising
Hit Your Targets with Addressable Advertising
How can you reach your target audience through TV advertising? Learn how to effectively reach prospects with addressable advertising.
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