AMA Baltimore Blog

Business Development

Gaining Traction with Limited Resources: 5 Steps for Growth-Stage Companies

SR&B
SR&B
June 13, 2021
5 minute read

Building traction in a new market is challenging. SR&B shares five tips to help start-ups and growth-stage companies gain marketing traction.

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Business Development

Creating Virtual Communities: How Two Local Business Are Managing the Challenges of the COVID-19 Shutdown

AMA Baltimore
AMA Baltimore
April 4, 2020
5 minute read

The effects of the COVID-19 shutdown are impacting the way businesses engage with their audiences. Creating virtual communities is one way to stay connected.

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Business Development

Five Imperatives for Agencies to Solidify Strategic Client Relationships in 2020

AMA Baltimore
AMA Baltimore
November 21, 2019
7 minute read

As marketing evolves, agencies should position themselves to become an extended part of their client’s team. Create strategic client relationships and more with these tips.

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Business Development

Corporate Giving: 3 Tips For Creating A Successful Employee Volunteer Program

Anne Rubin
Anne Rubin
November 21, 2018
5 minute read

Corporate Social Responsibility is an important deciding factor for consumers and job seekers today. Anne Rubin, VP of Collegiate Relations for AMA Baltimore shares her tips on how to establish an effective program in your workplace.

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Business Development

In-House Marketing: 4 Tips to Strengthen Your Partnerships and Maximize Efficiencies

Dana Hamer
Dana Hamer
October 22, 2018
4 minute read

Maintaining a productive in-house marketing department requires a few proactive steps from the marketing department. AMA Board member, Dana Hamer, shares her tips in this post.

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Business Development

Four Essential Steps to Building a Great Marketing Team

Patricia Banks
Patricia Banks
July 26, 2018
4 minute read

Being an effective team leader requires a number of valuable skills. From hiring the right person to cultivating the team culture, a leader needs to think about their team and the results they need to achieve. Patricia Banks shares a few tips and insights into being an effective leader and building a great marketing team.

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Business Development

3 Often-Overlooked Budgeting Basics by Marketers

Philippe Lerner
Philippe Lerner
January 18, 2018
3 minute read

Most people create their marketing budgets based on last year’s figures. This process may work for some, but there are budgeting basics that marketers should evaluate when creating a budget. AMA Baltimore board member, Philippe Lerner, shares three budget tips for marketers.

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