AMA Baltimore Blog

By keeping her audience consistently curious and leaning into what they respond well to, Taylor Swift inspires us all to be marketing masterminds.

After an AMA Baltimore event, DuClaw Brewing Company’s “Give A Crap Challenge” was born. Learn more about their successful fundraising campaign in this post.

You can’t always prevent a crisis from occurring but having a crisis communications plan will ensure the best possible outcome.

Raising funds during a pandemic may seem impossible, but Towson University’s 2020 “Big Give” campaign exceeded last year’s results in both donors and dollars.

Trying to communicate during a crisis is always tough, but it’s harder than ever right now. Local agencies share their tips for communicating today while planning for the future.

Air Force major and public affairs instructor, Katie Cousins shares the Sight Model, a reverse engineer concept to evaluate the impact of marketing and communications campaigns.

At our November AMA in the PM, Abbi Ludwig, Director of Marketing at Port Discovery, shared her insights on messaging, collaboration, and more.

Technology and social media have impacted almost every aspect of daily life, from the way we get our news to…

Having an effective PR strategy is more important today than ever before. We interviewed some of Baltimore’s industry leaders in public relations to find out their tips on how to manage crisis situations, deliver effective messages, and more.