AMA Baltimore Blog

Communications + PR

It’s a Barbie World: How Smart Marketing Made the Barbie Movie

AMA Baltimore
AMA Baltimore
February 27, 2024
3 minute read

AMA Baltimore and Media Works hosted a captivating Barbie marketing event that sparked dialogue about female consumer influence and Barbie‘s universal appeal.

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Communications + PR

Why Taylor Swift Is a Class Act in Communications

AMA Baltimore
AMA Baltimore
September 25, 2023
10 minute read

By keeping her audience consistently curious and leaning into what they respond well to, Taylor Swift inspires us all to be marketing masterminds.

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Communications + PR

The “Give A Crap Challenge” Exemplifies Creativity, Co-Branding and Collaboration on an Awareness Campaign

AMA Baltimore
AMA Baltimore
August 22, 2021
6 minute read

After an AMA Baltimore event, DuClaw Brewing Company’s “Give A Crap Challenge” was born. Learn more about their successful fundraising campaign in this post.

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Communications + PR

Why Crisis Communications is Crucial and What You Can Do to Prepare

AMA Baltimore
AMA Baltimore
July 13, 2021
5 minute read

You can’t always prevent a crisis from occurring but having a crisis communications plan will ensure the best possible outcome.

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Communications + PR

The Challenge and Opportunity of Virtual Fundraising: Towson University’s “Big Give”

AMA Baltimore
AMA Baltimore
July 13, 2020
3 minute read

Raising funds during a pandemic may seem impossible, but Towson University’s 2020 “Big Give” campaign exceeded last year’s results in both donors and dollars.

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Communications + PR

7 Tips for Communicating During a Crisis

AMA Baltimore
AMA Baltimore
April 8, 2020
6 minute read

Trying to communicate during a crisis is always tough, but it’s harder than ever right now. Local agencies share their tips for communicating today while planning for the future.

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Communications + PR

Measuring the Impact of Your Campaigns with the Sight Model

AMA Baltimore
AMA Baltimore
February 6, 2020
4 minute read

Air Force major and public affairs instructor, Katie Cousins shares the Sight Model, a reverse engineer concept to evaluate the impact of marketing and communications campaigns.

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Communications + PR

Going From “What” to “Why:” 3 Tips about Transforming Messaging

AMA Baltimore
AMA Baltimore
November 13, 2019
4 minute read

At our November AMA in the PM, Abbi Ludwig, Director of Marketing at Port Discovery, shared her insights on messaging, collaboration, and more.

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Communications + PR

Communications Tips from the PR Pros: Technology & Effective Messaging

AMA Baltimore
AMA Baltimore
January 31, 2019
13 minute read

Technology and social media have impacted almost every aspect of daily life, from the way we get our news to…

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