AMA Baltimore Blog

Customer Relationship Management

Successful CRM Implementation Isn’t About Technology – It’s About the People Using It

Response Labs
Response Labs
July 24, 2019
5 minute read

CRM success comes from the people using it. Dan Dawes, Co-founder & CEO of Response Labs, shares his insights, tips on CRM implementation, & more.

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Customer Relationship Management

Transforming the Customer Experience Through Internal Marketing: Euler Hermes

AMA Baltimore
AMA Baltimore
June 19, 2018
4 minute read

Euler Hermes North America was the 2nd Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. In 2017, the marketing team set a goal to increase customer retention and their NPS score. Through the launch of their initiative, True Customer Centricity, Euler Hermes achieved their goals and created an award winning campaign.

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