AMA Baltimore Blog

Non-Profit Marketing

Spreading Kindness: SECU’s Mission-Driven Campaign

AMA Baltimore
AMA Baltimore
October 23, 2021
4 minute read

To help spread kindness throughout the community, SECU launched the Kindness Campaign. Learn more about their employee engagement and community involvement in this post.

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Non-Profit Marketing

Overcoming the Unique Challenges of Non-Profit Marketing

AMA Baltimore
AMA Baltimore
January 19, 2020
5 minute read

Budget is a top challenge for non-profit marketers. Shawn Herne, Executive Director at The Babe Ruth Birthplace Museum, shares a few tips about budget, ROI, and more.

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Non-Profit Marketing

Mission-Driven Marketing: How to Make an Impact with Your Brand

AMA Baltimore
AMA Baltimore
February 6, 2019
4 minute read

Mission-driven marketing is more than a marketing trend. It is a smart business decision, especially to companies marketing to millennials. At a recent AMA in the AM, The National Aquarium spoke to attendees about their marketing campaigns, how to make an impact with your brand, and more.

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Non-Profit Marketing

Sara Milstein: Leading the Y to Serve the Greater Good

AMA Baltimore
AMA Baltimore
February 16, 2018
3 minute read

AMA Baltimore interviewed Sara Milstein, chief marketing and advancement officer at the Y in Central Maryland, for our CMO Profile Series. In this interview, Sara talks about her career, her mission at the Y, and how to be an effective leader.

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