Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.
While social media is a cost-effective and interactive way to promote products and services to a target audience, it is also a fertile ground for hackers, phishers, and other scam artists. Marketers don’t just need to be savvy with their content and metrics; they need to understand the threats they face and be vigilant in preventing attacks on their company’s customers and brand.
AMA Baltimore interviewed Sara Milstein, chief marketing and advancement officer at the Y in Central Maryland, for our CMO Profile Series. In this interview, Sara talks about her career, her mission at the Y, and how to be an effective leader.
An office should reflect the company that inhabits it. If your space does not effectively convey you or your company to others, you can easily improve that by making a change in your art. Coyle Studios shares their insights on choosing the right custom framing & art that reflects your corporate culture, brand, and story.
Launching a successful rebrand takes time, patience, and skill. At our January AMA in the PM, Maryland Auto Insurance and Planit spoke about the steps taken to launch an award winning rebrand. In case you couldn’t make it (or want a refresher), we pulled three takeaways from their presentation.
Most people create their marketing budgets based on last year’s figures. This process may work for some, but there are budgeting basics that marketers should evaluate when creating a budget. AMA Baltimore board member, Philippe Lerner, shares three budget tips for marketers.
A new year is exciting and fresh, but it can be hard to focus after the final push of the year prior. To help you streamline your efforts for 2018, AMA Baltimore asked a few local agencies for their tips, trends and issues to be aware of in 2018.
Print has seen a lot of change with the onslaught of digital marketing, but print really complements digital well. It should be an integral part of any marketing plan. HBP shares a few ways to incorporate print into your marketing strategy to make an impact with your customers.
As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.