AMA Baltimore Blog

Data + Analytics

Unsure of How to Reach Your Target Market? Use a Segmentation Study

WBA Research
WBA Research
March 21, 2018
3 minute read

Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.

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Social Media Marketing

Cybersecurity in Social Media: How Organizations Can Protect Themselves

AMA Baltimore
AMA Baltimore
February 28, 2018
4 minute read

While social media is a cost-effective and interactive way to promote products and services to a target audience, it is also a fertile ground for hackers, phishers, and other scam artists. Marketers don’t just need to be savvy with their content and metrics; they need to understand the threats they face and be vigilant in preventing attacks on their company’s customers and brand.

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Non-Profit Marketing

Sara Milstein: Leading the Y to Serve the Greater Good

AMA Baltimore
AMA Baltimore
February 16, 2018
3 minute read

AMA Baltimore interviewed Sara Milstein, chief marketing and advancement officer at the Y in Central Maryland, for our CMO Profile Series. In this interview, Sara talks about her career, her mission at the Y, and how to be an effective leader.

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Brand Marketing

Corporate Branding: Use Custom Framing & Art to Tell Your Story

Coyle Studios
Coyle Studios
February 14, 2018
5 minute read

An office should reflect the company that inhabits it. If your space does not effectively convey you or your company to others, you can easily improve that by making a change in your art. Coyle Studios shares their insights on choosing the right custom framing & art that reflects your corporate culture, brand, and story.

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Brand Marketing

3 Takeaways From AMA in the PM: How Maryland Auto Insurance Revved Up Their Brand

AMA Baltimore
AMA Baltimore
February 6, 2018
5 minute read

Launching a successful rebrand takes time, patience, and skill. At our January AMA in the PM, Maryland Auto Insurance and Planit spoke about the steps taken to launch an award winning rebrand. In case you couldn’t make it (or want a refresher), we pulled three takeaways from their presentation.

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Business Development

3 Often-Overlooked Budgeting Basics by Marketers

Philippe Lerner
Philippe Lerner
January 18, 2018
3 minute read

Most people create their marketing budgets based on last year’s figures. This process may work for some, but there are budgeting basics that marketers should evaluate when creating a budget. AMA Baltimore board member, Philippe Lerner, shares three budget tips for marketers.

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Marketing Trends

Marketing Tips, Trends, and Issues: The 2018 Edition

AMA Baltimore
AMA Baltimore
January 3, 2018
4 minute read

A new year is exciting and fresh, but it can be hard to focus after the final push of the year prior. To help you streamline your efforts for 2018, AMA Baltimore asked a few local agencies for their tips, trends and issues to be aware of in 2018.

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Print Marketing

A Wake-Up Call to All Marketers: Print Is Not Dead

HBP
HBP
December 26, 2017
3 minute read

Print has seen a lot of change with the onslaught of digital marketing, but print really complements digital well. It should be an integral part of any marketing plan. HBP shares a few ways to incorporate print into your marketing strategy to make an impact with your customers.

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Data + Analytics

Identifying Sources of Marketing Growth: Call Tracking

AMA Baltimore
AMA Baltimore
December 14, 2017
4 minute read

As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.

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