In Praise of Boring Subject Lines
By: Michael Kinstlinger, AMA Volunteer One of the things that we, as email marketers, learn at every stop is the…
Channel Agnostic Performance Marketing Accelerates Growth for Brands & Agencies
Sponsored content from SR&B Advertising Today’s customer journey is a fragmented experience flowing across multiple channels and touchpoints. While this…
Local Agencies Demonstrate Excellence
AMA Baltimore congratulates our sponsors and collegiate agencies named in Inc.’s list of fastest growing private companies in America It’s…
Data-Driven Decisions: Big Advantages for Small Businesses
Sponsored content Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are…
Navigating Current Events While Staying True to Your Brand
The recent Supreme Court ruling on abortion rights prompted many companies to make a statement on the issue to both…
Hiring and Retaining Marketing Teams During the Great Reshuffle: Advice from a Staffing Pro
As the Great Resignation, or Great Reshuffle, ripples through the job market, attracting and retaining marketing team members is more…
TV and Streaming: Dispelling the Myths
Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data?…
2022 MX Awards Entry Inspiration: Tips from Past Winners
The 2022 MX Awards are now open for entries! Here are a few tips from past winners to help inspire your 2022 MX Awards entry.
Spreading Kindness: SECU’s Mission-Driven Campaign
To help spread kindness throughout the community, SECU launched the Kindness Campaign. Learn more about their employee engagement and community involvement in this post.
