AMA Baltimore Blog

Non-Profit Marketing

Mission-Driven Marketing: How to Make an Impact with Your Brand

AMA Baltimore
AMA Baltimore
February 6, 2019
4 minute read

Mission-driven marketing is more than a marketing trend. It is a smart business decision, especially to companies marketing to millennials. At a recent AMA in the AM, The National Aquarium spoke to attendees about their marketing campaigns, how to make an impact with your brand, and more.

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Communications + PR

Communications Tips from the PR Pros: Technology & Effective Messaging

AMA Baltimore
AMA Baltimore
January 31, 2019
13 minute read

Technology and social media have impacted almost every aspect of daily life, from the way we get our news to…

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Communications + PR

Communications Tips from the PR Pros: Crisis and Reputation Management

AMA Baltimore
AMA Baltimore
January 16, 2019
12 minute read

Having an effective PR strategy is more important today than ever before. We interviewed some of Baltimore’s industry leaders in public relations to find out their tips on how to manage crisis situations, deliver effective messages, and more.

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Brand Marketing

The Do’s and Don’ts of Promotional Products

Crown Trophy
Crown Trophy
January 4, 2019
5 minute read

Promotional products are more than freebies with your logo attached. These products can help businesses achieve their marketing and campaign results. Crown Trophy shares their do’s and don’ts of promotional products to help you get the most out of your product and campaign.

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Brand Marketing

Bringing Fans to the Flock: The Ravens’ Strategy to Engage Fans and Energize Their Brand

AMA Baltimore
AMA Baltimore
December 13, 2018
5 minute read

At our AMA in the PM on November 15th, Brad Downs, VP of Marketing for the Baltimore Ravens, addressed the challenges the marketing team faces and shared a few insights on how they engage with their audience.

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B2B Marketing

Integrating Video into B2B Marketing: How Welldoc Fills the Sales Funnel for Its BlueStar App

AMA Baltimore
AMA Baltimore
December 10, 2018
4 minute read

Video is arguably the fastest-growing marketing trend. AMA Baltimore spoke with Welldoc, a digital health company headquartered in Columbia, MD, about their product, BlueStar and how they integrate video into their B2B strategy.

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Business Development

Corporate Giving: 3 Tips For Creating A Successful Employee Volunteer Program

Anne Rubin
Anne Rubin
November 21, 2018
5 minute read

Corporate Social Responsibility is an important deciding factor for consumers and job seekers today. Anne Rubin, VP of Collegiate Relations for AMA Baltimore shares her tips on how to establish an effective program in your workplace.

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Professional Development

Make Change Happen: This Is Marketing by Seth Godin

AMA Baltimore
AMA Baltimore
November 13, 2018
3 minute read

A great marketing book sticks with you days, weeks, even months after finishing it. This Is Marketing: You Can’t Be Seen Until You Learn to Be Seen by Seth Godin is a great marketing book that can help and inspire marketers at all levels.

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DEI

Diversity & Inclusion: 3 Tips for Marketers Looking to Make a Difference

AMA Baltimore
AMA Baltimore
October 31, 2018
5 minute read

Amidst a national conversation on equity in all areas of society, companies large and small are turning their attention to creating a more diverse workforce and a more inclusive environment. Kristen Reese of Bozzuto shares 3 areas where marketing can have the biggest impact on promoting diversity & inclusion within company culture.

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