BALTIMORE, MD – The American Marketing Association Baltimore Chapter (AMA Baltimore) is now accepting entries for the 41st annual MX Awards. Formerly known as the Marketing Excellence Awards (MEAs), the MX Awards celebrate the organizations and agencies behind the region’s most innovative and impactful marketing campaigns. All organizations in Maryland are encouraged to submit their proudest achievements from 2025 for recognition by the local marketing community. Out-of-state organizations and agencies in the One Chapter Alliance region (Philadelphia, Richmond, and Washington, D.C.) are eligible to enter on behalf of their Maryland-based clients. 

Enter Boldly

Enter Boldly and spotlight the work that challenges convention and moves marketing forward in meaningful ways. Each year, the program brings together agencies, brands, and creative teams whose campaigns demonstrate not only strong execution, but also a clear point of view and measurable impact. From emerging digital strategies to integrated brand storytelling, the MX Awards recognize the thinking and collaboration behind work that resonates with audiences and drives results across industries.

This year’s awards feature newly updated categories and a revamped awards structure designed to reflect the evolution of marketing in the digital age. The expanded approach recognizes creativity, innovation, audience engagement, and emerging strategies – including AI-driven and non-traditional marketing approaches – that are redefining what excellence looks like in 2026.

Award Categories:

• Integrated Brand Experience
• Business-to-Business (B2B) Campaign
• Business-to-Consumer (B2C) Campaign
• Launch / Relaunch Campaign
• Marketing Data & Analytics for ROI
• Small Budget, Big Impact Campaign (Under $50K)
• Sustained Success / Long-Term Marketing 
• Content Marketing Program (Series or Always-On) 
• Email / CRM / Marketing Automation 
• Event & Experiential Marketing 
• Immersive Marketing (AR, VR, Experiential) 
• Influencer or Creator Marketing 
• Multi-Platform Social Media Campaign 
• Podcast or Digital Audio 
• Single Social Media Platform 
• Video Marketing (Single, Series, or Livestream) 
• Website, Microsite, or User Experience (UX) 
• Art Direction & Design 
• Brand Identity or Logo Suite 
• Copywriting (Campaign or Single Execution 
• Strategic Communications & Reputation Management 
• Marketing or Promotional Materials (Print or Digital) 
• Photography or Illustration 
• Public Relations or Media Relations Campaign 
• Rebranding Campaign 
• Audience-Specific & Industry Marketing 
• Diversity, Equity, & Inclusion Campaign 
• Internal / Employee Communications Campaign 
• Social Good or Non-Profit Campaign 
• Technology & Innovation Marketing Campaign 

To be eligible, campaigns or collateral must have first appeared during the 2025 calendar year. Entries will be judged by an esteemed panel of marketing professionals consisting of CMOs, national AMA leaders and executives, nationally recognized agency leaders, authors, and marketing academics from outside the Baltimore area.

“As we celebrate another year of the MX Awards, we’re excited to recognize the bold, creative marketing that continues to move our region forward. This year’s revamped categories and awards structure reflect the evolution of marketing in the digital age — highlighting innovation, creativity, and emerging approaches like AI that are shaping what excellence looks like in 2026,” said Nicole Haslip, AMA Baltimore VP of MX Awards.

Past AMA Baltimore MX Award winners represent the pinnacle of regional and national marketing excellence, including the American Nurses Association, Baltimore Ravens, BGE, CareFirst BlueCross BlueShield, Constellation, National Aquarium, Towson University, University of Maryland Medical System (UMMS), Weber Shandwick, and Yes&.

Entries are due by August 21, 2026. Early-bird entry pricing is available until June 26, 2026. For entry and event information, please visit https://mxawards.amabaltimore.org/.

Awards will be presented at a gala reception on October 14, 2026 at the Penguin Room in Baltimore. For event sponsorship information, please contact Dov Hoffman, Vice President of Sponsorship, at dov@amabaltimore.org. For general information or questions about the MX Awards, please contact Nicole Haslip, Vice President of MX Awards, at nicole@amabaltimore.org.

About AMA Baltimore

The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally, and learn about current industry trends.

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