The Baltimore Chapter of the American Marketing Association is an entirely volunteer-run organization. Each month, the Chapter selects a Volunteer of the Month in order to recognize the extraordinary effort of these hard-working and dedicated individuals. The Volunteers of the Month are nominated and voted on by the Chapter’s Executive Board.
Lillian Hulbert of the Mentorship and Professional Development Committee has been selected as the Volunteer of the Month for December 2016. Hulbert is a senior at Towson University, majoring in marketing. She is actively involved in the TU collegiate AMA chapter, Toastmasters and the Associate program. Off-campus, she completed an internship at The Catholic High School of Baltimore, where she analyzed the performance of their website through Google Analytics to help the Department of Institutional Advancement improve the school’s digital marketing.
Hulbert manages e-mail communications for the chapter’s new Mentor Connections program. Initially, she was hoping to become a mentee, but learned she didn’t qualify, as mentees need to have 3-5 years of professional experience. When committee and program chair Mira Lares offered Hulbert the chance to volunteer, noting the networking connections Hulbert could make, Hulbert “immediately said yes.”
In her volunteer role, Hulbert composes the monthly e-mail newsletter for mentors and mentees, sharing articles and information relevant to the program’s theme for the month. She enjoys the opportunity to “get the creative juices flowing” and create attention-grabbing subject lines and thought-provoking questions for participants to discuss in their individual meetings. Another benefit has been “meeting new people and making new connections.”
The experience has affirmed Hulbert’s love of marketing and has strengthened her commitment to AMA. “I want to continue to be a part of AMA Baltimore after I graduate. Even if you think you’re doing something small, it still counts. I’ve loved so much about this experience.”
To learn more about volunteering with AMA Baltimore, please visit our volunteer page.