Past Events

Speaker Series

AMA in the AM | Brand from the Inside Out: Why Employee Marketing Matters

January 17, 2017 |
3 minute read

Research has shown that employee engagement can drive phenomenal business outcomes, yet recent data shows that just four out of 10 employees feel engaged at work.

There are many reasons for lack of engagement, including poor communications. Increasingly, marketers are being enrolled within their companies and on behalf of their clients to bring a fresh perspective to traditional internal communications efforts.

Today’s marketers know that employee marketing means more than company newsletters and breakroom posters. It’s about engaging your employees in your brand to reap higher returns. Branding is more than a tagline and the best brands are built from the inside out. With a broad array of new communications tools, including social media and digital video, employee marketing has the same creative potential as external marketing.

Our past AMA in the AM was an in-depth session on employee marketing presented by Karen Albritton, president and CEO of Capstrat. Karen demonstrated how top business leaders across a wide range of industries have successfully inspired employees to live out their brand and how employee engagement is a critical step toward cultivating a healthier bottom line.

During this presentation, Karen discussed:

  • The Two Questions at the Heart of Employee Engagement and How Successful Organizations Answer Them for Every Employee
  • How Global Corporate Leaders Are Succeeding or Falling Short in the Key Attributes That Employees Say Are Important For Them Today
  • How to Leverage Internal Communications to Drive Success for New Initiatives Like Rebranding
  • Strategies to Streamline Internal Communications to Overcome Inbox Overload and Ensure That What Matters Gets Noticed
  • How to Invigorate Your Executive Communications to Drive Internal Engagement
  • New Ways That Companies Are Using Social Media in the Workplace to Engage and Inform

Meet the Presenter

Karen Albritton
President and CEO, Capstrat
Karen Albritton is president and CEO of Capstrat, a full-service agency using data-backed insights to breed smart creative solutions that work in today’s omnichannel environment. Karen has been with Capstrat for more than 15 years, leading the agency’s growth and championing innovation in digital, mobile, social media, and analytics. Capstrat is part of Ketchum, a global communications consultancy with 120 offices in 70 countries. Prior to joining Capstrat, Karen served as managing director at FGI, overseeing the firm’s marketing communications group and as vice president, associate media director at McKinney.

Karen is an advocate for the marketing profession, having served for five years on the AMA’s Professional Chapters Council, as well as speaking at industry conferences and events such as the AMA Non-profit Marketer Conference, the AMA Leadership Summit, and healthcare marketing training events. She was named Volunteer of the Year for 2012-2013 by the AMA Triangle Chapter and serves on the chapter’s EPIC past-president’s council. Karen is also active in community organizations. She is past chair of the board of visitors for the UNC Children’s Hospital and serves on advisory boards for the UNC School of Media and Journalism and Elon University’s School of Communications. She earned her B.A. in journalism and political science from the University of North Carolina at Chapel Hill.

Event Details

Tuesday, January 17, 2017 | 8:00 – 10:00 am
Betamore | 1111 Light Street, 4th Floor | Baltimore, MD 21230

Event Schedule
8:00 – 8:30 am | Networking and Breakfast
8:30 – 9:30 am | Presentation and Q&A
9:30 – 10:00 am | Networking

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