What does your personal brand say about you? Do you know what your digital footprint is telling the world? We all have our own personal brands, whether or not we have consciously created them for ourselves. The choice is yours: will you take the time to define your own brand or let it be cultivated for you?

As marketers, we are constantly focused on developing our organization’s brand and marketing our products, but we often overlook how important it is to build our own personal brand and market ourselves. Personal branding can be extremely impactful for us as professionals. Every interaction matters, whether you’re trying to gain recognition in the marketing community, advance in your current company, or simply expand your network.

Your personal brand doesn’t stop with your work. How you present yourself in person, online, and through your outside interests can have a positive or negative affect on how people perceive you. Our past AMA in the AM served as an exciting panel discussion about the importance of personal branding and how to create and build a brand for yourself.

During this presentation, our panelists discussed:

• The Concept of Personal Branding
• What Personal Branding Means for You and Your Career
• How to Create Your Personal Brand Effectively and Efficiently
• Why Personal Branding Matters Today More Than Ever

Event Details
Thursday, September 22, 2016 | 8:00 – 10:00 am
Betamore | 1111 Light Street, 4th Floor | Baltimore, MD 21230

Event Schedule
8:00 – 8:30 am | Networking and Breakfast
8:30 – 9:30 am | Panel Discussion and Q&A
9:30 – 10:00 am | Networking

Meet the Panelists

Mary Lou Coyle
President, Coyle Studios
As the founder of Coyle Studios, Mary Lou combines an artist’s perspective with a professional background in business and marketing. An artist at heart, she leveraged her business acumen to establish Coyle Studios as an authority on commercial photography and restoration. Her dual perspectives give her a unique ability to help her clients understand visual impact and add creativity into their imagery, leading to compelling results. She currently serves as the chairperson of the Women’s Auxiliary at MedStar Franklin Square Hospital and founder of her non-profit, Gallery for Hope.

Jeff Davis, APR
Principal, J. Davis Public Relations
Jeff has more than 25 years of news media and national public relations experience. He has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Jeff is also the Baltimore editor for the Capitol Communicator and co-hosts two podcasts, one focused on start-ups and another about social media. He served as the 2015 president of the Maryland Chapter of the Public Relations Society of America (PRSA) and serves on the board of directors for the Parks and People Foundation in Baltimore.

MaryBeth Hyland
Founder, SparkVision
As the founder of SparkVision, MaryBeth believes that when you connect people through purpose, there’s no limit to what they can do. She is sought-after for her ability to create purpose-driven movements and specialty in millennial engagement. She partners with organizations to discover and implement meaningful cultural shifts that result in great return. MaryBeth serves on the board of Midtown Academy, Philanthropic Education Organization (PEO), and the BGE Community Advisory Council, and also volunteers her time with Reading Partners, The Inner Harbor Project’s Capacity Coalition, and as a mentor.

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