Past Events

Speaker Series

AMA in the Afternoon: 5 Steps to Build Data-Driven Video Strategies

October 24, 2023 |
3 minute read

Video is a dynamic medium that can elevate and amplify your brand and reach. With customers consuming an incredible amount of video, creating an effective video marketing strategy is imperative to your overall marketing strategy.

This AMA in the Afternoon session will focus on the evolution of multi-platform marketing and how to develop marketing strategies that align with the ever-changing ad tech. You’ll learn how integrating customer data into your video strategy will help you understand the entire buyer journey and improve overall marketing performance.

Additionally, this session will show how to use video to drive awareness, consideration, and outcomes, as well as, best practices for use of first-party and third-party data to ensure efficient targeting.

This will be a must-attend event for marketers who are considering integrating video in your marketing mix or looking for proven criteria to build data-driven video marketing campaigns that deliver effective results.

Key Takeaways include how to:

  • Understand what data sets can be used to inform your video strategy
  • Build reach across a fragmented video ecosystem
  • Make considerations for audiences, geography, and creative
  • Better measure success with video

One random attendee will be selected to win a Cal Ripken, Jr. autographed baseball giveaway. The winner must be present at the event in order to qualify.

Many thanks to our event partner, Effectv!

Virtual Event Details | Presentation and Q&A
Tuesday, October 24, 2023 | 12:00 – 1:00 pm

You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Speakers

Rebecca Wiles
Head of Sales – Maryland, Effectv
Rebecca Wiles is the Head of Sales for MD with Effectv, a Comcast Company. Rebecca is based in Anne Arundel County and is responsible for the state of MD to include DC. She has been with Effectv for 12 years. Rebecca has been leading sales teams in media for 23 years, previously working with Verizon Yellow pages, Direct Mail and Google AdWords. Rebecca has worked with small to medium size businesses, as well as large agencies, leveraging industry-leading tools to help clients navigate today’s media landscape.

Michelle Kemp
Market Research Sales Manager, Effectv
Michelle Kemp is a Baltimore-based Market Retail Sales Manager, for Effectv, a Comcast Company. With 8 years of media experience, Michelle specializes in helping local and regional businesses grow through integrated marketing efforts. In her tenure with Effectv, she has developed a successful track record using first-party data and attribution to produce results for her clients. Michelle leads a team of experienced, consultative account executives in the Baltimore market.

Danielle Hladky
Director of Communications and Marketing, Calvert Hall College High School
Danielle Hladky is the Director of Communications and Marketing at Calvert Hall College High School, a Lasallian Catholic, college preparatory school for young men grades 9-12 in Baltimore, Maryland. She is responsible for all aspects of Calvert Hall’s marketing and communications efforts, including media buys, creative, public relations, branding, as well as oversight of school publications, the website and social media outlets. Danielle joined Calvert Hall in 2015. Before becoming a Cardinal, Danielle was the Director of Alumni and Career Services for the University of Maryland Global Campus while also holding marketing roles for the American Cancer Society, Competitor Group, and St. John’s College. She earned a Bachelor of Science degree in business from Stony Brook University, a Master of Arts degree in integrated marketing communications from Duquesne University, and an MBA in Sports Management from San Diego State University.


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