As consumers ourselves, we are well aware of the major shifts in how we have consumed media over the past few years.
From linear TV viewing shifting to VOD and Netflix to audio listening shifting from radio to podcasts and streaming music, we’ve seen over the last decade, these shifts happening slowly, but greatly accelerated during the pandemic. CMOs have to react fast while facing shrinking budgets and yet, higher expectations to deliver measurable results.
In this AMA in the Afternoon session, Gilad de Vries, SVP of Strategy at Outbrain, will offer key insights about the shifts in consumers’ media consumption and the impact on evolving marketing strategies during the pandemic. You’ll hear what these shifts mean for advertisers and why it’s so hard for most advertisers to adapt and succeed in this new world. Additionally, we’ll discuss how branding and performance can actually work together to deliver great return on ad spend (ROAS).
- Uncover the tipping point. Discover how drastic are the shifts in media consumption and why they’re setting a new norm
- Learn why these shifts in media consumption shake the very foundation of mass media marketing strategy as we knew it in the last 100 years
- How can marketers better prepare for the new norm? How can a small change in perspective lead to an overhaul in strategy and execution
Virtual Event Details | Presentation and Q&A
Tuesday, June 15, 2021 | 2:00 – 3:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.
Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.
Meet the Presenter
Gilad de Vries
Senior Vice President of Corporate Development and Strategy, Outbrain
Gilad de Vries is Senior Vice President of Corporate Development and Strategy at Outbrain, the leading recommendations platform of the open internet. Previously, he led the brands and agencies business at Outbrain. Gilad brings more than 20 years of experience in the digital media and technology fields. Before joining Outbrain, Gilad was VP of Digital Media and Principal at Viola Ventures, one of Israel’s top tier venture capital firms, where he was highly engaged in Viola’s investments in digital media, Internet and mobile startups.