Past Events

Speaker Series

AMA in the Afternoon: InstaBrain – Snap Into the Minds of Your Gen Z Customers

May 15, 2020 |
2 minute read

As companies continue to focus on Millennials, they are missing out on the massive potential of Generation Z and how to market to these digital natives unlike any other generation. Today, Generation Z (ages 13-25) outpaces Millennials by 3 million and makes up 40% of consumers.

Are you connecting in a way that will resonate with Gen Z? Learn how brands will need to reach them as they learn, shop, and engage at a record rate. Acclaimed researcher and bestselling author Sarah Weise will give you a new strategy for marketing to a Gen Z audience and provide tips on how your brand can add value to their lives. Through stories and insights direct from teenagers, you’ll learn:

  • Where Gen Z goes for different types of content
  • How to draw in this new wave of customers
  • How to keep this audience coming back for more

The first 10 attendees will receive a copy of InstaBrain: The New Rules for Marketing to Generation Z.

Virtual Event Details | Presentation and Q&A
Thursday, May 28, 2020 | 2:00 – 3:00 pm
Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

Meet the Presenter

Sarah Weise
Keynote Speaker and Author

Sarah Weise is the CEO of award-winning marketing research agency Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University’s McDonough School of Business on marketing strategy for the next generation, and speaks at conferences and corporate events worldwide.


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