Past Events

Speaker Series

AMA in the Afternoon: Leading the Creative Mind

February 11, 2021 |
3 minute read

As marketers, we’ve long known what businesses are just now realizing: how the role of creativity drives serious value for organizations.

Those who know how to create a culture where creative minds can thrive—be it in a marketing context or otherwise—have a competitive advantage. Attracting, retaining, cultivating, and directing the creative mind is the leadership challenge of our times.

Especially for marketing departments—creative minds drive innovation, the ability to synthesize data and solve problems in powerful ways outside the marketing discipline.

In this AMA in the Afternoon event, Mihali Stavlas, founder and CEO of Mellōnaid, will offer you key insights, a fundamental approach, and the necessary skills for leading the creative talent in your teams.

Key Takeaways:

  • Why creativity matters. Just in case you (or your boss) haven’t heard the news about the value of creativity outside the marketing department.
  • The neuroscience of the creative mind: the wiring and synapses inside creative brains that make managing them a unique challenge for leaders.
  • The psychology of motivating the unmotivated: why creative people aren’t easily influenced and what to do about it.
  • How creativity fuels business culture. The best predictor of success is centered around harnessing creativity. Learn ways to leverage creativity in solving problems and creating differential value.


Virtual Event Details | Presentation and Q&A
Thursday, February 11, 2021 | 2:00 – 3:00 pm
Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

Meet the Presenter

Mihali StavlasMihali Stavlas
Founder & CEO, Mellōnaid

Mihali Stavlas is the founder and CEO of Mellōnaid, an analytical and creative agency in Raleigh, North Carolina. For the past 15 years at Mellōnaid, Mihali has helped clients capture and recreate their brand’s story, build brand experience and online platforms by encompassing the full spectrum of all its touchpoints: identity, collateral materials, advertising, marketing, user experience, and interactive media. Mihali oversees all strategy and brand experience efforts that help clients convert prospects into advocates.

In addition to overseeing Mellōnaid, Mihali currently serves as AMA’s Professional Chapter Council Immediate Past President, has previously served as President of the AMA Triangle, on the Board of Directors at Easterseals UCP, and an adviser to North Carolina Center for Nonprofits and AIGA Raleigh (American Institute of Graphic Arts). In addition, Mihali Stavlas has hosted a radio talk show out of California called This Week in Marketing and is a national speaker on the topics of marketing, design, and leadership.

Mihali has been recognized by the marketing community as the 2015-2016 AMA Triangle Volunteer of the Year and a recipient of Triangle Business Journal’s 40 Under 40 Award in 2017.

SHARE
Facebooktwitterlinkedinmail

Become a Better Marketer

Sign up to receive our newsletter with marketing best practices, thought leadership, upcoming event details, and more.
Become a Better Marketer
AMA Baltimore