Past Events

Speaker Series

AMA in the Afternoon: Putting the Marketing Back in MarTech

March 25, 2021 |
2 minute read

The challenges most B2B organizations face with marketing technology has only grown over the years.

B2B organizations continue to struggle with data, siloed departments, disconnected customer experiences, and content overload. Why hasn’t the technology improved the success of marketing? The short answer is – it’s not the technology.

Organizations doing marketing technology well are those that are using technology to execute good and effective marketing. Organizations that are struggling with marketing technology are expecting the technology to do the marketing for them.

In this AMA in the Afternoon session, Moni Oloyede, a marketing operations expert, will discuss how marketers and marketing leaders can take a new approach to marketing technology by letting the marketing lead your technology process and operational decisions instead of the other way around. By the end of this session, key takeaways will include how to:

  • Properly set goals
  • Translate marketing into the language of the technology
  • Truly measure marketing success using the technology

Virtual Event Details | Presentation and Q&A

Thursday, March 25, 2021 | 2:00 – 3:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenter

Moni Oloyede

Moni Oloyede
Senior Marketing Operations Manager, Fidelis Cybersecurity

Moni Oloyede is a marketing operations specialist with nearly 15 years of marketing technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past. You can find her @MoniOloyede on all social media platforms.


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