AMA in the Afternoon: Relationship, Responsiveness, Readiness – Connecting with Today’s Consumers
May 07, 2020
AMA Baltimore

 

Journey through compelling examples of great companies, who have successfully balanced high-tech and high-touch to drive customer loyalty and advocacy.

Today’s connected customers expect every company to understand their individual needs and be more responsive than ever. No industry is immune to the increasing curve of customer expectations and the imperative to keep up with the latest technology. Keynote Speaker and Author Evan Carroll will illuminate how technology will give you a competitive advantage by driving frictionless commerce, customer loyalty, and word of mouth.

Key Takeaways:

  • Successfully navigate high-tech vs. high-touch decisions
  • Unlock increased loyalty with customer-focused technology
  • Leverage technology to build customer relationships and improve responsiveness
  • Find the “Win-Win-Win” to create technology interactions that are better for your team, your customers, and ultimately your bottom line

Virtual Event Details | Presentation and Q&A
Thursday, May 7, 2020 | 2:00 – 3:00 pm
Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

REGISTER NOW
Meet the Presenter

Evan Carroll
Keynote Speaker and Author

Evan helps companies innovate with the right blend of tech-driven and human-to-human interactions. The result is a win-win-win—that’s an experience that’s better for customers, employees, and the bottom line. He has spoken at a wide range of events ranging from the trend-setting South by Southwest conference to a national forum at the Library of Congress.

As the author of three books, Evan has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science.

His books provide a human-centric view of emerging issues in technology and business. Blue Goldfish is based on over 300 examples of how to develop customer relationships, improve responsiveness, and increase overall readiness to meet customer needs. Your Digital Afterlife, is the first book ever to address what happens to our digital lives when we pass away.

With a career spanning roles in user experience design, marketing, and product management, Evan has contributed to the success of  leading agencies and technology companies, including IBM, Ketchum, and ChannelAdvisor.

He practices what he preaches through his firm Attended Events, which specializes in experience design and production. Recognizing his dedication to the field, the AMA named Evan its National Volunteer of the Year in 2017.

Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill, where he now serves as an adjunct professor.

 

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