Past Events

Speaker Series

AMA in the Afternoon: The Kyndryl Journey: Innovating Services Marketing

May 4, 2022 |
2 minute read

What if you could center your business around your marketing? Learn how the IBM spin-off, Kyndryl, is changing the norm from the very start.

In this AMA in the Afternoon session, hear from IBM-veteran and Vice President of Demand Generation and Growth Marketing Ann Boza-Lobo for a special event where she will discuss how Kyndryl created a human-focused approach and impactful services brand. She’ll share how the company used a marketing function in a way that is changing the “norm” for services marketing.

Key Takeaways

  • Hear how Kyndryl created an enduring brand that embodies a company’s purpose and informs its culture
  • Learn about the modern and innovative ways marketing is partnering across the business to engage with customers
  • See how the organizational construct aligns to Kyndryl’s business strategy and supports growth objectives

Virtual Event Details | Presentation and Q&A
Wednesday, May 4, 2022 | 3:00 – 4:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenter

Ann Boza-Lobo KyndrylAnn Boza-Lobo
Vice President of Demand Generation and Growth Marketing, Kyndryl

Ann Boza-Lobo is the Vice President of Demand Generation and Growth Marketing at Kyndryl. In this role, Ann has responsibility for the organization’s digital marketing strategy and global website, campaign management, as well as events and experiences around the world. Prior to joining Kyndryl, Ann enjoyed a 25-year career at IBM where most recently she was Vice President of Performance Marketing for the Americas, which included the US, Canada, and Latin America. In her tenure at IBM, Ann held various marketing leadership roles directing across brand, advertising, alliances, top accounts, and more. Ann received a Bachelor of Arts degree from Loyola University of Maryland and her MBA from the Johns Hopkins University. Ann lives in Phoenix, Maryland, with her husband, two kids, and one dog.


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