As a marketer, how do you analyze where your biggest opportunity is for new audience development and take action on it, while maintaining mission authenticity throughout the process? 

This AMA in the AM session will focus on answering this question, and highlight the success of Voyages, the National Aquarium’s MX Award-winning series. 

Join Jenny Hamilton, Sarah Doccolo, and Chuck Azubike at the National Aquarium for a candid discussion about marketing with meaning. They will also talk about the power of community listening in programmatic design and how to leverage authentic relationships to improve your marketing strategy.

Key Takeaways:

• Learn how to develop new audiences while staying true to your mission.
• Discover how audience insights shape effective program design.
• Leverage genuine connections to enhance your marketing strategy.
• Hear more about Voyages, the Aquarium’s original immersive event series for adults that inspires connection to nature and celebrates all things Baltimore.

Many thanks to our event partner, National Aquarium!

Event Details
Wednesday, May 21, 2025 | 8:00 – 10:00 am
National Aquarium | 501 E. Pratt Street | Baltimore, MD 21202

Event Schedule
8:00 – 9:00 am | Registration and Networking
9:00 – 10:00 am | Presentation and Q&A

Attendees will receive free admission to the National Aquarium at the conclusion of the event, included with your registration!

Meet the Presenters

Jenny Hamilton
Director of Community Partnership Strategy, National Aquarium
Jenny Hamilton oversees community engagement and partnership strategies at the National Aquarium. As a member of the Marketing senior leadership team, she holds a joint focus on building relevancy with new audiences and on overcoming barriers for underserved communities. Her knowledge of community organizing and museum studies leads her to create inclusive, relevant, co-designed cultural experiences that connect people to nature. Prior to this role, she held positions in Aquarium Operations after receiving her B.S. in Psychology, honing a unique perspective on balancing logistics, strategy, and organizational development.

Sarah Doccolo
Community Programs Manager, National Aquarium
Sarah Doccolo manages community programs at the National Aquarium which provide access through events and programs designed to serve local communities. With a background in the arts, she has been deeply involved with multiple award-winning theater companies in Baltimore as a director, performer and educator for more than a decade. She is passionate about large scale collaboration rooted in joy and connection with nature.

Chuck Azubike
Marketing Programs Manager, National Aquarium
Chuck Azubike is the Marketing Programs Manager at the National Aquarium, where he manages a portfolio of audience acquisition programs that are aimed at driving ticket sales and expanding access for the local community. He holds a B.S. in Mass Communication/Economics and a M.S. in Marketing Intelligence. Passionate about data science and audience insights, Chuck leverages analytics to refine marketing strategies while fostering community engagement through access programs and in-person activations. His expertise also extends to budget management and admissions strategy, ensuring effective and impactful outreach efforts.

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