Consumers today increasingly support brands that mirror their values. In this context, the upside of inclusive marketing is massive, while the downside of getting it wrong can be devastating – both from a business perspective and for the humans involved.

In this AMA in the PM session, you’ll meet the team from University of St. Thomas who took their inclusive marketing practices to the next level. They will teach you to examine your own marketing content through a Diversity, Equity, and Inclusion (DEI) lens and how to leverage their DEI Viewfinder tool. You’ll hear how this tool was developed by auditing the university’s marketing & communications materials with real-life examples to illustrate these complex concepts.

This is a great event for anyone who creates, reviews, or shares content for your organization and wants to help make that content more inclusive.

Key Takeaways

• Identify common pitfalls that can send unintended messages and undermine inclusivity
• Learn from real-world hits and misses to more readily spot diversity, equity & inclusion (DEI) issues and opportunities in your work
• Leverage the DEI Viewfinder tool to normalize DEI conversations on your team

Virtual Event Details | Presentation and Q&A
Tuesday, October 25, 2022 | 5:00 – 6:00 pm

You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Speakers

Katie Jensen
Associate VP of Insights & Analytics
University of St. Thomas

Katie Jensen is the Associate VP of Insights & Analytics at the University of St. Thomas, where she helps marketers make data-informed decisions. Her work at St. Thomas has ranged from examining prospective student enrollment journeys, to refining marketing messages through consumer feedback, to guiding the institution’s Diversity, Equity and Inclusion Climate survey. Prior to St. Thomas, Katie spent 13 years studying the consumer motivations behind food purchase decisions, and applying those insights to brands like Quaker, Yoplait, Pillsbury, and Cascadian Farm. Katie holds a BS in Marketing with an emphasis in Marketing Research from the University of Wisconsin-Madison.

Becky Stenlund
University Insights Manager
University of St. Thomas

Becky Stenlund is University Insights Manager at the University of St. Thomas in St. Paul, MN. Her work at St. Thomas includes building understanding and empathy for a wide range of audiences who interact with the university and its schools and colleges. Many of her insights culminate in personas that rely on storytelling and moments of truth along the enrollment journeys to inform marketing messages. Before coming to St. Thomas, Becky worked and consulted for a variety of markets, primarily in the financial services and medical device industries, to inform both B-to-B and B-to-C service and experience decisions. Becky holds a BA in Psychology with Written Communication from Bethel University. She also holds a Fellow, Life Management Institute (FLMI) designation and is an Intercultural Development Inventory (IDI) Qualified Administrator.

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