Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. How do you stand out in business? One way is to amplify weirdness and embrace weakness. Come listen to one of our top speakers in Stan Phelps as he debuts his new book, “Pink Goldfish,” and walks us through a seven steps path to achieve competitive advantage in the market place. This presentation shows the seven ways to leverage what makes you unique and wonder-full in business.
As a result of this session, participants will:
- Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
- Skills: Understand how to design in order amplify uniqueness.
- Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Many thanks to our event partner, Price Modern!
Monday, May 7, 2018 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking
Meet the Presenter
Keynote Speaker and Author, Purple Goldfish
Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.
He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.
Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.