You’ve got a killer strategy—but if your creative isn’t pulling its weight, your ROI may suffer. Join us as we break down how and why to make your creative as strong as your strategy (and how to tell when it’s not). Because great design isn’t just about making things “pop”—it’s about making them perform.

In this AMA in the PM session, the team from 2fold Collective will cover:

• How to elevate your marketing with design that works hard 
• When it’s okay to DIY—and how to do it without tanking your brand
• Smart AI tools: what to try, what to avoid, and what to absolutely never touch
• When and how to engage a design firm (and find one that that actually gets you)
• The secret to giving better feedback (spoiler alert: “make it pop” isn’t it)
• Red flags to watch for—and ways to stop a creative project from going off the rails

You’ll leave with real-world tools—and extra swagger—to confidently combine strategy and design into more effective campaigns. 

Many thanks to our event partner, 2fold Collective!

Event Details
Tuesday, June 17, 2025 | 6:00 – 8:00 pm
2fold Collective | 10461 Mill Run Circle | Owings Mills, MD 21117

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Featured Presentation with 2fold Collective
7:30 – 8:00 pm | Networking

When you register, you will be automatically entered into a giveaway to win a pair of AMA Baltimore sunglasses! There will be 25 lucky winners. If you are selected, your sunglasses will be with your name badge at the event!

About 2fold Collective
Founded in 2012, 2fold Collective is a full-service design firm that delivers everything from brand consulting to print, digital, web, and packaging design. Known for pairing sharp creative with strategic insight, they’re often brought in early—not just to make things look good, but to help shape the thinking behind them. Their client roster spans education, healthcare, construction, and home services, and they’ve partnered with Johns Hopkins, McCormick, Maryland SPCA, and many more to bring award-winning strategy to life. Whether the client is a household name or a team of three, 2fold brings the same thoughtful, design-first approach to every project.

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