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AMA in the PM Baltimore Ravens

AMA in the PM: Building a Community: An Evening with the Baltimore Ravens

November 15, 2018 |
3 minute read

For the Baltimore Ravens, marketing is about more than getting people in seats at a game — it’s about building a community. Those who have attended a Ravens game at M&T Bank Stadium or enjoyed a game at a party have experienced the feeling of gameday and know how passionate the fans truly are.

Marketing for an NFL team involves activities including development of the team’s annual campaigns, design of digital advertising, and managing the band, mascot, and cheerleading squad. Whether it’s through social media, email, print advertising, merchandise, or gameday buzz, every form of communication is designed to help create a memorable experience and connect fans both to the team and each other.

On November 15th, attendees will enjoy a “behind-the-scenes” event at the Ravens’ Locker Room. Brad Downs, Vice President of Marketing for the Ravens, will discuss how the organization has utilized their brand and other experiential marketing initiatives used to engage with fans and grow their fanbase. Learn more about the organization, brand engagement, and more in this exciting presentation.

Key Takeaways

  • Evaluating your brand to ensure relevance over time
  • Why is brand engagement important?
  • How engaging with fans/customers can help grow your customer base & generate incremental revenue
  • Strategies for using engagement to help deepen the connection to existing customers

Many thanks to our event partner, Baltimore Ravens!

Event Details
Thursday, November 15, 2018 | 6:00 – 8:00 pm
M&T Bank Stadium (Baltimore Ravens Locker Room) | 1101 Russell Street | Baltimore, MD 21230

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Meet the Presenter

Brad DownsBrad Downs
Vice President of Marketing, Baltimore Ravens
Brad Downs, joined the Ravens in 2002, and was promoted to Vice President of Marketing in 2014. He leads the team’s advertising, branding, game entertainment, fan development, promotions and partnership activation efforts. Under Downs’ guidance, the team’s youth initiatives were revamped, led by the creation of RISE, a first-of-its-kind youth football platform to encourage participation in the sport and engage with youth through high school football participants and families. The program engages with over 20,000 youth annually. Additionally, the Ravens boast one of the largest female fan clubs in the NFL, with over 50,000 members. In 2016, the Ravens were recognized by Stadium Journey as the best gameday experience in the NFL.

Prior to being elevated to Vice President of Marketing, Brad worked as an Account Executive charged with securing corporate partnerships for the Ravens, and also as a Manager of Fan Development in the Marketing department. in 2012, Brad was named the Ravens sales MVP, generating the most new revenue to the team that year.

Previously, Brad worked as a Regional Marketing Manager for Adelphia Business Solutions in Pittsburgh, PA, where he was responsible for all marketing initiatives for the company’s southern region. Among his primary responsibilities was to manage the naming rights partnership for Adelphia Coliseum, the home of the Tennessee Titans (currently Nissan Stadium).

In 2016, Brad was named one of the Baltimore Business Journals 40 under 40 honorees, recognizing top executives in Baltimore under the age of 40. In 2017, Brad was inducted into the Robert Morris University Sports Management Hall of Fame. Brad also serves on the board of the Ravens Foundation. He and his wife, Amy, have two sons, Zachary (4) and Carter (2).


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