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Speaker Series

AMA in the PM: Building and Managing Your Brand Reputation on Social in Today’s World

July 19, 2018 |
4 minute read

Last year there were numerous stories of targeted attacks and compromise via social media. Protecting our brands, people, and organization in the context of new business communications platforms — social media and digital platforms — is more important than ever.

With more Facebook business pages than .coms today, every brand is more susceptible to targeted attacks and exploitation via social media than ever before. With social media being the latest tool in the evolution of your brand growth and engagement programs, safeguarding it should be the cornerstone of a brand protection program as well. Brand protection in the social media age means grappling with the speed, volume, and diversity of risks associated with social media. Marketers are expected to find and eliminate malicious content, brand impersonations and fake accounts, hacked accounts, and customer scams, all while succeeding in their day jobs of growing engagement and driving revenue.

In this presentation, James Foster, CEO at ZeroFOX and Jeremy Wood, Vice President Product Marketing at Hootsuite will share how marketing teams can protect accounts from hijacking, take down fake accounts impersonating your brand or key executives, stop scams that exploit customer engagement and automatically remediate offensive content posted to your own page across all channels. With robust protection for all of a marketing team’s social assets, marketers can focus their resources on creating value on social media, not fixing issues that arise.

Key Takeaways

  • Why a strong reputation is essential for protecting your brand
  • Strategies for using social media to strengthen your brand reputation
  • Tips for keeping your brand reputation safe on social media
  • Perspective of the lead social media management platform on the intersection of social media and brand reputation
  • Real stories from those who leverage this type of technology to protect their ROI

Many thanks to our event partners, Price Modern, ZeroFOX, and Hootsuite!

Event Details
Thursday, July 19, 2018 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Meet the Presenters

James FosterJames Foster
Founder and CEO, ZeroFOX
James C. Foster is the Founder and CEO of ZeroFOX. Foster is an industry veteran and a respected thought leader on cyber security. He’s published over a dozen books, holds patents, has spoken on Capitol Hill about the increase in international cyber threats, and is a recognized keynote speaker. In 2006, Foster founded the cyber security firm, Ciphent. Ciphent grew to almost 100 employees with 1000 customers by 2010 when it was acquired by Accuvant. With a three year growth rate of 8900+%, Ciphent was recognized as the #16th Fastest Growing Private Company in the US and #1 in Maryland by Inc. Magazine. As Chairman of the Advisory Board and SVP while at Accuvant, Foster led the successful acquisition of V3rity while the company achieved 50% year-over-year growth in 2011 with revenues in excess of $325M. Additionally, Foster has had the privilege of working with several other high growth cyber security organizations such as Booz Allen and Hamilton and Computer Sciences Corporation, and executing on exit strategies for Foundstone (acquired by McAfee for $86M), Guardent (acquired by Verisign $135M), and Information Security Magazine (acquired by Tech Target Media for an unpublicized amount). Foster started his career as a civilian in the United States Navy in Annapolis, Maryland. In 2005, Foster became a Fellow from the Wharton School of Business at the University of Pennsylvania and received his Bachelor of Science in Software Engineering from Capitol College.

Jeremy WoodJeremy Wood
Vice President Product Marketing, Hootsuite
Jeremy Wood is the Vice President of Product Marketing at Hootsuite. As part of his role he leads the Solutions, Sales Enablement, and Partner marketing teams who are in charge of bringing the breadth of Hootsuite’s products and features to market. He also helps drive Hootsuite’s product messaging, positioning, and is on the marketing leadership team providing guidance to the overarching marketing strategy.

Jeremy has over 20 years of experience in marketing including holding several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Hootsuite, Jeremy was the Senior Director of Product Marketing at Box. Before Box, Jeremy ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. Jeremy also ran Dizzynet Solutions, a full service digital marketing agency for 7 years based in Toronto, Canada where he was the founder and Managing Director.

Jeremy has a BA in Communications (Advertising/Marketing) from The University of Canberra, and an Executive MBA from INSEAD.


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