Discover how voice and audio marketing strategies are becoming increasingly essential in engaging with today’s digitally empowered consumer.

Almost everyone you know carries a voice-activated smartphone and chances are, they are also increasingly utilizing voice activated devices at home to hear news updates, schedule reminders, and even shop.

It’s completely commonplace to ask, “Siri, what is the weather like outside?” If almost everyone you know relies on voice activation and virtual assistants in their daily activities, how can brands market their products and services to consumers in a more meaningful way?

This AMA in the PM event will offer different perspectives on how brands are leveraging voice and audio as a part of their holistic marketing strategies to engage differently with consumers today. Our panel will feature the following industry subject matter experts:

• Ashley Tarica, Senior Sales Executive, SXM Media (Pandora) – Ashley Tarica is a Senior Sales Executive at SXM Media (Pandora), starting in 2012 as part of the inaugural Atlanta-based Client Services team and subsequently moving into Sales covering the Southeast Region. She works with both holding-level agencies and multiple Fortune 500 clients directly, educating them on a range of audio, rich media and video advertising across Pandora, SiriusXM, Stitcher, SoundCloud, and Pandora’s Audience Exchange. She serves as an Ad Innovation expert to her peers, supporting audio strategies across Music, Talk and Podcast content. Ashley is deeply passionate about music – bumping everything from Harry Styles to Led Zeppelin, pop-culture, rom-coms, and her 2.5-year-old son, Nash.
• André Macklin, Brand + Culture Evangelist, Google – André delivers thought leadership and inspiration to Google’s top global partners by helping them transform their businesses leveraging Google’s magic. As a branding specialist, he has created breakthrough YouTube strategies for one of the largest retailers in North America by helping them navigate the ever-evolving ways that audiences consume media; making the brand famous on the platform. Prior to Google, André spent nearly ten years in the network television industry developing strategically creative promotions and sponsorships for brands from key industries, including: motion pictures, gaming, toys, big box retail, food, beverage, QSR, automotive, travel and consumer packaged goods. He helps brands drive revenue, increase traffic and smash through the clutter. André earned a bachelor’s degree in marketing from Morehouse College in Atlanta.
• Chris Snyder, Audio Media Planning and Strategy Lead, Cox Communications – Chris is the audio marketing planning and strategy lead for Cox Communications. In his role he oversees the placement of all traditional and streaming audio marketing in 30 markets across the U.S. While Chris has spent the last 10 years working on paid media strategy, he also has a background in creative and web development – both of which served him well when he took home a 2019 OMMA award for Best Audio Campaign. In 2020, he was once again a finalist for best audio campaign with both OMMA and Digiday. Chris has a passion for innovation and has worked on a number of industry firsts in the audio space including dynamic ad insertion in podcasts, traffic automation and most recently dynamic ad generation using a number of contextual triggers within streaming platforms.
• Joe Belliotti, SVP, Vinyl Brand Solutions, Songtradr, Inc. – Joe is a 20+ year music and marketing industry recognized leader. Most recently, he spent 8 years as Head of Global Music for The Coca-Cola Company where he architected and led global scalable strategies, partnerships and initiatives across the company’s portfolio. Previously established entertainment marketing firm Brand Asset Group and in creative development at the publishing arm of Maverick (a Madonna/Warner Music JV). Joe co-created and produced the “Decoding the Music Experience” podcast series in partnership with Advertising Week/AW360 and has been recognized by Billboard Magazine multiple times on the list of most influential people in music “Power 100” and branding “Branding Power Players”. He speaks regularly at major industry events including SXSW, Midem, Advertising Week, The Gathering, and many others.

Key Takeaways:

• Learn why voice and audio should be an integrated part of your marketing strategy
• Discover how you can get started on building out a strategy
• Gain insight into trends that can influence the ways that we engage with and market sound in the future

Virtual Event Details
Tuesday, July 13, 2021 | 6:00 – 7:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Panel

Ashley Tarica
Senior Sales Executive, SXM Media (Pandora)

Ashley Tarica is a Senior Sales Executive at SXM Media (Pandora), starting in 2012 as part of the inaugural Atlanta-based Client Services team and subsequently moving into Sales covering the Southeast Region. She works with both holding-level agencies and multiple Fortune 500 clients directly, educating them on a range of audio, rich media and video advertising across Pandora, SiriusXM, Stitcher, SoundCloud, and Pandora’s Audience Exchange. She serves as an Ad Innovation expert to her peers, supporting audio strategies across Music, Talk and Podcast content. Ashley is deeply passionate about music – bumping everything from Harry Styles to Led Zeppelin, pop-culture, rom-coms, and her 2.5-year-old son, Nash.

André Macklin
Brand + Culture Evangelist, Google

André delivers thought leadership and inspiration to Google’s top global partners by helping them transform their businesses leveraging Google’s magic. As a branding specialist, he has created breakthrough YouTube strategies for one of the largest retailers in North America by helping them navigate the ever-evolving ways that audiences consume media; making the brand famous on the platform.

Prior to Google, André spent nearly ten years in the network television industry developing strategically creative promotions and sponsorships for brands from key industries, including: motion pictures, gaming, toys, big box retail, food, beverage, QSR, automotive, travel and consumer packaged goods. He helps brands drive revenue, increase traffic and smash through the clutter. André earned a bachelor’s degree in marketing from Morehouse College in Atlanta.

Chris Snyder
Audio Media Planning and Strategy Lead, Cox Communications

Chris is the audio marketing planning and strategy lead for Cox Communications. In his role he oversees the placement of all traditional and streaming audio marketing in 30 markets across the U.S. While Chris has spent the last 10 years working on paid media strategy, he also has a background in creative and web development – both of which served him well when he took home a 2019 OMMA award for Best Audio Campaign. In 2020, he was once again a finalist for best audio campaign with both OMMA and Digiday.

Chris has a passion for innovation and has worked on a number of industry firsts in the audio space including dynamic ad insertion in podcasts, traffic automation and most recently dynamic ad generation using a number of contextual triggers within streaming platforms.

Meet the Moderator

Joe Belliotti
SVP, Vinyl Brand Solutions, Songtradr, Inc. (Formerly: Head of Global Music at The Coca-Cola Company)

Joe is a 20+ year music and marketing industry recognized leader. Most recently, he spent 8 years as Head of Global Music for The Coca-Cola Company where he architected and led global scalable strategies, partnerships and initiatives across the company’s portfolio. Previously established entertainment marketing firm Brand Asset Group and in creative development at the publishing arm of Maverick (a Madonna/Warner Music JV).

Joe co-created and produced the “Decoding the Music Experience” podcast series in partnership with Advertising Week/AW360 and has been recognized by Billboard Magazine multiple times on the list of most influential people in music “Power 100” and branding “Branding Power Players”. He speaks regularly at major industry events including SXSW, Midem, Advertising Week, The Gathering, and many others.

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