Past Events

Speaker Series

AMA in the PM: Cheers: A Case Study in Craft Beer Marketing in 2020

September 29, 2020 |
2 minute read

Crack one open and observe the craft beer industry’s response to the global pandemic and social justice revolution, and resulting marketing shifts.

Reigning AMA Baltimore MX Award Winners (Campaign of the Year) DuClaw Brewing Company has quite the AMA in the PM event on tap. They’ll share stories and strategic thinking around their overall marketing efforts and winning collaborations that have yielded successful and unique results. Hear about their upcoming plans for the next year of beer marketing as well as these takeaways:

  • How to cultivate ongoing customer relationships
  • Building brand equity and changing purchase behaviors
  • Supporting remote sales team during a global pandemic
  • A sneak peek inside DuClaw’s next strategic partnership

Five random attendees who register by Friday, September 18 will be selected for some DuClaw beer to enjoy during the event.

Virtual Event Details | Presentation and Q&A
Tuesday, September 29, 2020 | 4:00 – 5:00 pm

Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

Meet the Speaker

Madeline Caldwell, Marketing Director, DuClaw Brewing Company + Media Relations Consultant

Madeline (known by many as “Mads”) has a daily goal of living life authentically. She brings joy, strategic thinking, and creative risk-taking into her roles as Marketing Director for DuClaw Brewing Company, and in working with clients as a media relations consultant. She doesn’t believe time in a role equates to wisdom. For those that do, she has over a decade of experience in agency and in-house roles. She’s the opposite of stuck in her ways, and thrives in times of change and uncertainty, strategically working side-by-side with teammates and clients toward aligned goals. Media relations is her favorite work activity. Meeting people is her favorite pastime. Her hope for the remainder of 2020 is that we all get a little more comfortable with the unknown!


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