Past Events

Speaker Series

AMA in the PM: Cut the Noise: Build a Customer-Focused Brand Message

September 27, 2023 |
2 minute read

Does your brand sound like everyone else? It’s not your fault.

We’ve been told that storytelling, origin stories, and translating features into benefits is how to stand out in the market. Even brands that have something truly unique fall into this trap, finding new words to describe the same things instead of truly standing out.

High performing brands do one thing differently: they stop fighting to differentiate on features and instead focus on their customers’ tensions. In this AMA in the PM session, Kara Redman, Founder and CEO of Backroom, will help you cut through the noise and develop a customer-focused brand message.

Key Takeaways include how to:

  • Identify the real world needs that drive your buyer behaviors
  • Define unique brand message that speaks directly to your customers
  • Step by step guidance on how to apply the same framework Backroom uses for their brands to apply to your own business

Event Details
Wednesday, September 27, 2023 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenter

Kara Redman
CEO and Founder, Backroom

Kara is a CEO and founder of Backroom, a brand strategy and activation agency. Over the last 15 years Kara has helped founders and marketing professionals launch startups, raise up to $9M in funding, build brand equity, merge, acquire, go public, and exit.

She’s worked on budding brands to household names like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State. In 2014, she founded Backroom to build and activate brands of all sizes with people who are tired of the status quo. Flexibility, process, and collaboration are the heart of her work and infused into Backroom’s culture.

Many thanks to our event partner, Price Modern!


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