Building an organization and a brand rooted in diverse perspectives, experiences and stories doesn’t just happen overnight. When it comes to diversity, equity, and inclusion – it’s easy to talk the talk, but how can you make it a focus and walk the walk?
In this AMA in the PM session, you’ll hear from a panel of seasoned experts on how to not only support DEI through branding and marketing, but also dive into your organization’s internal efforts and set measurable guidelines to make a noticeable impact. Our panelists will provide major do’s and don’ts to help you navigate.
- Gain actionable advice on how to integrate DEI more heavily in your internal organization
- Learn how to create internal and external DEI messaging
- Determine how to measure your commitment to DEI
Virtual Event Details | Presentation and Q&A
Tuesday, June 14, 2022 | 5:00 – 6:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.
Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.
Meet the Panelists
Senior Vice President of Digital Strategy
Understanding the client’s business and solving complicated issues in the digital space has driven Anthony for years in this field. But the ultimate satisfaction is being able to unfurl unnecessary political and bureaucratic organizations that prevent good people from making great decisions. Anthony is a people person at heart. Running a comedy club for 12 years and performing with comedians like Natasha Leggero, Moshe Kasher and Aires Spears has shaped how he understands connecting with audiences. It comes from the simple rules for every live performer – that you must be original, authentic and willing to speak truth.
Anthony has used these methods to create provocative digital strategies for organizations like AAA, Chicco, University of Florida, University of Pennsylvania, UCLA and the Philadelphia Zoo and his plan is to use this experience to elevate Yes& to the next level.
Chief of Staff
Fors Marsh Group
Rhyannon Curry has an extensive background in strategic leadership, program management, change management, training and development, and cultural advising in federal, state, and non-profit sectors. At Fors Marsh Group, Rhyannon serves as Chief of Staff, leading a wide range of strategic initiatives across the organization.
As a human capital expert, Rhyannon has led management consulting teams to restructure federal organizations, provide strategic planning consulting, and advise on multi-million-dollar Federal budgets, for clients including the Department of Veterans Affairs and various components within the Department of Homeland Security. Her teams have developed and executed award-winning leadership development training and instructor-led/web-based training. Other areas of experience include cultural consulting, racial equity, and the relationships between sovereign Indigenous nations and businesses.
Rhyannon is Mvskoke and holds a Bachelor of Arts in Political Science with minors in American Indian Studies and History from Virginia Tech and a Master of Arts in Anthropology from the University of Virginia.
Montage Marketing Group
Mercedita Roxas-Murray is the founder and CEO of Montage Marketing Group, LLC a marketing services agency focused on marketing outreach, engagement, events and communications that empowers clients to achieve goals and engage audiences. Montage specializes in work that leaves a positive impact on community and the audiences it engages on behalf of clients. Montage and its team have created strategic marketing communications solutions and implemented programs that deliver results, positive outcomes, and impact for clients in the government and commercial sectors. Clients include Montgomery County Volunteer Center, the National Institutes of Health, and the Department of Homeland Security.
With over 20 years in the marketing industry, Mercedita is a recognized leader in the integrated marketing space. Montage has twice been awarded the Top 100 Minority Business Enterprise Award by the Capital Region Minority Supplier Development Council. The agency has also been honored with the Maryland Women’s Business Center Entrepreneur of the Year Award and the Maryland Governor’s Citation and was recognized by the US Department of Commerce/MBDA Minority Marketing Communications Firm of the Year, the 2021 National Minority Supplier Development Council Supplier of the Year, Class II and the 2020 Capital Region Supplier Development Council Supplier of the Year, Class I.
Mercedita is on the board of the Montgomery County Small Business Association and the National Minority Supplier Development Council Minority Business Entrepreneur Input Committee as well as being a member of WBENC.
Meet the Moderator
Vice President, Brand Strategy and Customer Experience
Andrew is VP of Brand Strategy & Customer Experience. He has over 14 years of experience overseeing marketing teams and leading brand, digital, social, experiential, communications, and customer experience strategies in New York City and DC. During his tenure at Ogilvy & Mather and Anomaly, he worked across verticals and with a variety of clients including Nestle, Pfizer, Coca-Cola, UPS, Marriott, Dick’s Sporting Goods, and Diageo. He then led branding and donor experience teams at Memorial Sloan Kettering Cancer Center that set digital fundraising records. And he launched the most successful Kickstarter project in DC history (Music for Cats). His focus at Yes& is on helping brands connect with their audiences — both rationally and emotionally — across the many touchpoints of a customer journey. He is leading the strategic direction for government, nonprofit, and commercial clients that include FEMA’s National Flood Insurance Program, The Fertilizer Institute, Windsor Communities, and Choice Hotels among others.