Past Events

Speaker Series

AMA in the PM: Driving Sales and Deepening Relationships

February 19, 2020 |
2 minute read

While companies continue to find ways to differentiate themselves, the sales process remains the same – stressful. How can this be good for a company’s bottom line? Based on over 150 case studies, Diamond Goldfish provides a framework for excelling under pressure to give participants a competitive edge in the marketplace.

Are your company’s sales and client management strategy getting stale? With a new lens, businesses can tackle a stressful situation into a successful sale. Listen to one of our top speakers in Stan Phelps as he debuts his new book, “Diamond Goldfish,” and walks us through an in-depth approach to understanding how human biology, the impact of pressure and behavioral styles can give your business a competitive edge in the marketplace to drive sales and strengthen relationships.

The first 15 attendees will receive a copy of Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business.

Key Takeaways

  1. Tools: Get equipped with the M.I.N.E. process for building relationships under pressure.
  2. Skills: Understand your style and the style of those you come in contact with.
  3. Empathy: Gain a deeper appreciation for what causes other people stress and find ways to reduce it.


Many thanks to our event partners, Price Modern and Ricoh!

Event Details
Wednesday, February 19, 2020 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Meet the Presenter

Stan Phelps

Stan Phelps
Keynote Speaker and Author of the Goldfish Series

Stan Phelps is the Founder of He is a TEDx speaker, Forbes contributor and Certified Speaking Professional that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.

He’s the author of 12 books: Purple Goldfish 2.0, Green Goldfish 2.0, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish Franchise Edition, Yellow Goldfish, Gray Goldfish, Red Goldfish Nonprofit Edition and Diamond Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 450 events in 16 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.


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