In the age of data, algorithms, and AI, it can be challenging to embrace the constant change in the digital marketing landscape.
In this AMA in the PM session, Jada Hudson from Instacart will share how the leading grocery technology company has embraced the digital ecosystem, accelerated its business model, and continues to evolve in the marketplace.
She’ll also discuss how you and your team can level up with increased skills to develop digital mindsets, a multi-layered channel strategy and approach, and measuring success despite data transparency challenges.
Key Takeaways include how to:
- Infuse various channels to drive acquisitions, retention, and resurrections in your digital strategy
- Gain relevant technical skills in the digital landscape and why it’s important no matter your role
- Navigate measurement limitations given new data transparency limitations
Thursday, July 27, 2023 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking
Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.
Meet the Presenter
Senior Marketing Manager, Instacart
Jada Hudson is a digital marketer with a decade of experience helping global and domestic companies attract net-new customers online through data-driven strategic initiatives and brand storytelling. She has worked both in-house and agency side, including advising brands like Volkswagen US and Barilla US and holds a Bachelor of Arts degree in Public Relations and a Master of Science degree in Marketing Intelligence.
She currently works full-time at Instacart as a Senior Marketing Manager leading the Paid Social Team and freelances as the Marketing & Communications Director at AMSA Creative Marketing – a Baltimore-based media production and marketing agency where she’s worked on client projects with the Maryland Department of Health.
Many thanks to our event partner, Price Modern!