Past Events

Speaker Series

AMA in the PM: How to Audit Your Content and Website for SEO and Lead Generation

February 23, 2021 |
2 minute read

The 80/20 rule tells us that 80% of results come from 20% of the efforts. In marketing it’s more like 90/10.

Especially when it comes to SEO. But what’s getting the results? Which content is in the top 10%? Which pages? Which sources of visitors? In this AMA in the PM session, we’ll cover the tools and tactics you can use to start getting better results from digital, without an expensive website redesign.

Key Takeaways:

  • Finding the articles and pages that get the best results from search
  • Measuring the performance of your sales pages
  • Checking the performance of your navigation, links, and calls to action
  • Discovering which actions will drive the greatest impact for traffic and conversions

Virtual Event Details | Presentation and Q&A

Tuesday, February 23, 2021 | 4:00 – 5:00 pm
Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

Meet the Presenter

Andy CrestodinaAndy Crestodina
Co-Founder & Chief Marketing Officer, Orbit Media 

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to thousands of businesses. He speaks at national marketing conferences and writes articles on content strategy, search engine optimization, influencer marketing, conversion and analytics.

He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing and is a frequent repeat speaker at many of the top conferences including Content Marketing World, Social Media Marketing World, MarketingProfs B2B Forum, Content Jam and SXSW to name a few.


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