Past Events

Speaker Series

AMA in the PM: How to Audit Your Content Using GA4: A Data-Driven Approach to SEO & Lead Generation

February 23, 2023 |
2 minute read

The 80/20 Rule tells us that 80% of results come from 20% of the efforts.
In marketing it’s more like 90/10. Especially when it comes to content performance.

Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?

In this AMA in the PM session, we’ll cover the reports and analysis you can use to start getting better results from digital, discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.

In one hour, you’ll learn to use GA4 to:

  • Find the articles and pages get the best results from search
  • Learn to track the ROI from video at the page-level
  • Check the performance of your links and calls to action
  • Discover which actions will drive the greatest impact for traffic and conversions

Virtual Event Details | Presentation and Q&A
Thursday, February 23, 2023 | 5:00 – 6:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Speaker

Andy Crestodina
Co-Founder & Chief Marketing Officer, Orbit Media

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top conferences: Content Marketing World (8x), Social Media Marketing World (6x), Call to Action Conference (5x), MarketingProfs B2B Forum (5x), Content Jam (8x), MozCon (3x), WordCamp, Social Media Success Summit (5x) and SXSW.


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