Past Events

Speaker Series

AMA in the PM: Improve Your Marketing with Improv

October 17, 2023 |
3 minute read

Great ideas seldom come from sticking to the script. They’re spontaneous… unpredictable… and unexpected. They arrive unannounced and often from the unlikeliest of inspiration. Great ideas can’t be planned. They can be facilitated.

What if you could borrow time-tested techniques from improvisational theater, not to make an audience laugh, but to generate the differentiating ideas that make your marketing stand out? What if you could remove barriers to on-the-spot creativity and make rapid-fire idea generation a standard operating procedure?

In this AMA in the PM session, Josh Golden, President and Chief Creative Officer at Yes&, has ported his improv training to the world of marketing and advertising. He’s helped his team of extroverts and introverts alike learn how to see the possibilities in any scenario, to embrace the incongruous, and to welcome the twists we so often resist. In this hands-on and on-your-toes session, Josh will provide specific techniques you can use to get—and stay—unstuck.

Don’t worry, he won’t put you on the spot to do improv in front of strangers. And if he does, it’s to improve your marketing performance.

Event Details
Tuesday, October 17, 2023 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Many thanks to our event partner, Price Modern!

Meet the Presenter

Josh Golden
President and Chief Creative Officer, Yes&

Josh Golden is President and Chief Creative Office for Yes&, an integrated marketing agency with offices in Alexandria, Philadelphia, Chicago, and satellite offices (read: living rooms, dens, attics, etc.) around the country. A writer, video producer, event director, and marketer, Josh leads Yes& to open new doors, explore fresh ideas, and overcome the thorniest of challenges. Josh has an insatiable intellectual curiosity, a love of facts, and a passion for language. He draws on his past experience as actor, writer, director, professor, and historian to approach his creative work and build the Yes& culture. His work has served diverse clients such as PBS, The Inn at Little Washington, Sierra Club, US Open Tennis, Choice Hotels, and the US Government. Before joining Yes&, Josh directed creative for two Major League Baseball teams, the NY Mets and Washington Nationals, where his legacy lives on in four larger-than-life racing presidents.


Become a Better Marketer

Sign up to receive our newsletter with marketing best practices, thought leadership, upcoming event details, and more.
Become a Better Marketer
AMA Baltimore