Past Events

Speaker Series

AMA in the PM: Leading in a Social World

September 14, 2021 |
2 minute read

Our world is socially connected in digital spaces like never before.

Leading in a Social World—also a book—is an unexpected look at social media through the lens of leadership. Social capital—measurable, manageable value that’s accessed and shared through social networks—has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you, socially connected systems reject marketing. They are communities that need nurturing, not audiences for conversions.

Leading in a Social World encourages anyone who is using the social web as a way to influence and move people that they need to ditch their social media marketing and build social capital—a leadership skill— instead.

James O’Toole, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important—and timely—book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.”

Key Takeaways

  1. Shed biases: When it comes to building committed communities around your brand, social media marketing data shows suspect results at best, brand-damaging results at worst.
  2. Learn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).
  3. Elevate your approach: Discover how to use leadership acumen to build communities who give back to you, your brand, and your cause.


Virtual Event Details | Presentation and Q&A
Tuesday, September 14, 2021 | 5:00 – 6:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenter

Aaron Templer
Founder + Strategy, Three Over Four

Aaron Templer is a polymathic marketing firm owner (Three Over Four), occasional speaker, first-time book author (Leading in a Social World), and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah.


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