Diversity, equity, and inclusion (DEI) are about more than buzzwords and optics—they are essential to business. So, what can marketers do about it?

Marketing is about storytelling, and successful marketers know their audience. A 2019 Adobe study showed that 61% of Americans find “diversity in advertising important. 38% of consumers said they are more likely to trust brands that show more diversity in their ads.” Yet, a post by Google notes, “Diverse marketing isn’t just a box you can tick.” Marketers need to reflect our world and community in both their team recruitment efforts and external campaigns.

At our virtual AMA in the PM on June 18, our panel of experts will talk about:

• The importance of DEI in marketing and team building
• How to talk about DEI at work and start thinking inclusively
• Storytelling and reaching multiple audiences
• How to create an inclusive environment both for your team and your clients

Virtual Event Details | Presentation and Q&A
Thursday, June 18, 2020 | 4:00 – 5:00 pm
Prior to the event, you will receive an email with the Zoom meeting link and ID needed to join.

Meet the Panel

Julie Higgins
Head of Employer Brand Marketing, T. Rowe Price

With 20 years’ experience developing and directing marketing efforts for corporate and agency clients, Julie has worked on the agency as well as corporate side, including a decade at Levi Strauss & Co. headquarters in San Francisco and Fleishman-Hillard Global Public Relations. She assumed the lead role of employer brand marketing in a newly-created position at T. Rowe Price in February, with a goal of promoting the firm as an excellent employer and increasing the pipeline of diverse candidates into the organization. Her team also publicizes the firm’s corporate responsibility and diversity and inclusion efforts, as well as ensuring brand standards are adhered to across the channels and properties which they own. Julie was named a Top 100 Woman by the Maryland Daily Record in 2019 for her personal service to local causes and is a dual citizen of the U.S. and United Kingdom.

Javier von Westphalen
CEO, Emergent Element

Javier is an award-winning marketing and innovation strategist. He has helped companies create new strategies, develop innovation capabilities, launch new products, and execute marketing campaigns in industries ranging from healthcare, education to consumer products.

As Founder/CEO of Emergent Element, a Marketing Strategy Consultancy, he advises organizations and executives on how to harness culture’s power to design Latino-driven strategies to take advantage of growth opportunities.

He holds a MA in Leadership and Organizational Studies, and post-graduate education from MIT’s Sloan School of Management, Harvard Business School and Kellogg School of Management. Most recently, he was the recipient of the PRNews Platinum Award.

Stacey Herman
Director of Post-Secondary Services, Kennedy Krieger Institute

Stacey Herman is the Director of Post-Secondary Services at Kennedy Krieger Institute. Her role includes the creation and supervision of programs designed to support individuals with disabilities as they transition to the workforce and access their community. This role allows Stacey to interact directly with the business community to raise awareness, train and develop employment opportunities for individuals of all abilities. Stacey is also a member of Kennedy Krieger Institute’s Neurodiversity Initiative, working with community leaders, business professionals, and policy makers to realize the Institute’s long-term goal of improving employment outcomes for individuals with disabilities. Stacey is currently the president of the Association of People Supporting Employment First Maryland Chapter, and was appointed a member of the Interagency Transition Council for Youth with Disabilities in Maryland and Governor’s Workforce Development Board in Maryland. Stacey was recognized, along with her colleague, as a 2019 Leader in Diversity by the Baltimore Business Journal. She is passionate about providing individuals of all abilities the opportunities, tools and supports to have a successful adult life.

Meet the Moderator

Sylvia Long-Tolbert
Marketing Faculty and Consumer Researcher, The Johns Hopkins University – Carey Business School

Sylvia Long-Tolbert is a full-time marketing faculty at the Johns Hopkins University Carey Business School. She is currently the lead faculty for brand management, consumer behavior and design thinking graduate courses and architect of executive workshops on topics related to human-centered research, customer behavior, marketing communications and strategic marketing. Dr. Long-Tolbert is also the visionary and voice behind Know More Marketing. She founded Know More Marketing as a vehicle for sharing her applied expertise in consumer psychology, behavioral research and brand relationships with firms that are eager to maximize data assets to improve strategic decisions, brand performance and customer and employee engagement.