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Speaker Series
AMA in the PM: Pink Goldfish 2.0: Defy Normal and Exploit Imperfection

AMA in the PM: Pink Goldfish 2.0: Defy Normal and Exploit Imperfection

August 18, 2021 |
4 minute read

How do you become one of the few organizations or individuals that become extraordinary?

How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the new book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. How do you stand out in business? One way is to defy normal and exploit imperfection in business.

Come listen to two of our top speakers in Stan Phelps and David Rendall as they debut their new book, “Pink Goldfish 2.0,” and walk us through the eight ways to defy normal and exploit imperfection in business.

Key Takeaways
As a result of this session, participants will:

  1. Tools: Get equipped with how to uncover brand differentiators.
  2. Skills: Understand how to amplify uniqueness.
  3. Empathy: Gain a deeper appreciation for the need to defy normal and exceed expectations.

Virtual Event Details | Presentation and Q&A
Wednesday, August 18, 2021 | 4:00 – 5:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenters

Stan Phelps

Stan Phelps
Keynote Speaker and Author,

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow’s changing world.

A show and tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and bestselling author of the 13-book Goldfish Series that begins with Purple Goldfish 2.0 – 10 Ways to Attract Raving Customers.

A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and-no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

Find Stan’s keynotes and workshops at

David Rendall

David Rendall
Keynote Speaker and MC, The Freak Factory

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, UnitedHealth Group, Fannie Mae, and State Farm Insurance.

Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.

In between presentations, David competes in ultramarathons and Ironman triathlons.

David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books: Pink Goldfish, The Four Factors of Effective Leadership, The Freak Factor, and The Freak Factor for Kids.


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