Past Events

Speaker Series
AMA in the PM: Re-imagining Play and Messaging: Going from “What” to “Why”

AMA in the PM: Re-imagining Play and Messaging: Going from “What” to “Why”

November 6, 2019 |
2 minute read

Implementing a transformation is all about timing. Having the resources, team support, and strategic planning can make or break an initiative. 

Port Discovery Children’s Museum recently underwent a massive renovation that transformed the entire center of the Museum – and brought state-of-the-art new exhibits and experiences to the children and families of Baltimore and beyond. During the renovation, Port Discovery also transformed their approach to messaging and communicating about the Museum…all while opening a satellite location, a new exhibit experience, and re-opening to the public.

Hear how Port Discovery tackled the job of communicating during a time of major transformations – and how the Museum went about updating messaging to move beyond the “what” to talking about the impact of their work and the “why” behind Port Discovery and play.

Key Takeaways

  • See the tools Port Discovery used to better define their impact and transform their messaging
  • Learn how conversations about the “why” can influence work across an organization
  • See examples of how the Museum is putting new messaging to work
  • Discuss lessons learned during renovations, re-opening and re-messaging

Many thanks to our event partner, Port Discovery Children’s Museum

Event Details
Wednesday, November 6, 2019 | 6:00 – 8:00 pm
Port Discovery Children’s Museum | 35 Market Place | Baltimore, MD 21202

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Meet the Presenter

Abbi LudwigAbbi Ludwig
Director of Marketing, Port Discovery Children’s Museum

As the Director of Marketing at Port Discovery Children’s Museum, Abbi leads marketing and communications efforts designed to increase awareness, visitation, and revenue for the museum. Since joining the Museum in the fall of 2016, Abbi has worked on expanding Port Discovery’s paid media strategy, media relations efforts, and content strategies. In addition, Abbi oversees the organization’s website, email marketing, social media efforts, marketing partnerships, and sponsorships.

Abbi has worked in marketing and communication roles for over 15 years, leading communications efforts for organizations in the tourism, recreation and parks, and higher-education fields. She holds an M.A. in Communication from The Johns Hopkins University and B.A.’s in Mass Communication and Public Relations from York College of Pennsylvania.


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