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AMA in the PM: She-Suite Marketing Leadership Panel

March 8, 2022 |
7 minute read

Female executives are all too familiar with glass walls, where they’ve been boxed into certain roles and overlooked for key positions to their male counterparts. The pandemic and its after effects continue to exacerbate the pressures female executives face every day such as balancing work-life, being seen and heard in a male-dominated field, and managing an ever-changing marketing landscape.

While female leaders continue to show immense value to their organizations, they are still outnumbered in the C-Suite and less likely to receive a promotion versus men (and that number significantly increases for BIPOC women), according to reports from McKinsey/Lean In. That’s why we’re bringing you the She-Suite Marketing Leadership Panel for our upcoming AMA in the PM event.

This annual signature event held on International Women’s Day, Tuesday, March 8, will feature extraordinary female leaders in Baltimore who are paving the way in male-dominated industries. Get ready to hear our panelists’ perspectives on what it takes to be a leader in the marketing space and share their personal journey to the C-Suite.

Gain exclusive industry insights on everything from key marketing trends to effective ROI measurement to the latest audience connection strategies. The She-Suite Marketing Leadership Panel will include the following top-level executives:

  • Heather Reid, Chief Business Development and Marketing Officer, Miles & Stockbridge – Heather leads the development and deployment of client-focused marketing and business development strategies across the firm. She joined Miles & Stockbridge with over 20 years of professional services experience, including a lengthy tenure at DLA Piper, where she held various senior positions focused on strategic planning, client service, business process improvement, business development, marketing, communications and branding.
  • Alia Kemet, Senior Vice President, Global Creative & Digital Transformation, McCormick & Company – Alia has held various roles at McCormick including Creative and Digital Strategy. Her multifaceted team has been responsible for digital strategy, content, creative campaigns, CRM, owned platforms, social media and emerging technology across McCormick’s portfolio of brands. Alia launched McCormick’s first in-house creative content agency, McCormick Studios, and introduced a transformative approach to digital and creative development for McCormick. Prior to joining McCormick, Alia led IKEA Home Furnishings through a digital makeover resulting in an increase in brand affinity, omnichannel traffic and sales. She has held marketing roles with notable consumer brands including Whole Foods Market, BET.com and Nike.
  • Tammi Thomas, Chief Marketing & Communications Officer, Maryland Technology Development Corporation (TEDCO) – Tammi is an award-winning communicator with more than 25 years of experience in marketing, technology, business development, higher education, and economic development. Her resume includes C-suite positions in technology, higher education, and entrepreneurship. She has taught the next generation of communicators as an adjunct professor, and frequently speaks and publishes on such topics as leadership, entrepreneurship, and business development. She supports her community through volunteering and serving on boards and committees for various schools and organizations in the region.
  • Jessamine Duvall, Executive Director, Girls on the Run Central Maryland – With more than 20 years of experience in the nonprofit sector at organizations around the country, Jessamine currently leads Girls on the Run of Central Maryland, a nonprofit youth development organization that inspires girls in Carroll and Howard counties to be joyful, healthy, and confident using a fun, experience-based curriculum which creatively integrates running. Jessamine has extensive experience advocating for members of the community and working with local government agencies. Over the years, she has volunteered as a Girl Scout leader, Leadership Howard County planning committee chair, PTA committee chair,  as well as elected positions on the Hickory Ridge Village Board and Columbia Association Board of Directors.

By attending the She-Suite Marketing Leadership Panel, you will learn:

  • Tactical and strategic tips from local marketing leaders in different sectors
  • Real-world stories from top-level executives
  • Professional and personal advice for those moving up the corporate ladder
  • Leadership lessons from the best of the best

Virtual Event Details
Tuesday, March 8, 2022 | 5:00 – 6:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Panel

Heather Reid

Heather Reid
Chief Business Development and Marketing Officer, Miles & Stockbridge
Heather leads the development and deployment of client-focused marketing and business development strategies across the firm. She joined Miles & Stockbridge with over 20 years of professional services experience, including a lengthy tenure at DLA Piper, where she held various senior positions focused on strategic planning, client service, business process improvement, business development, marketing, communications and branding.

Alia Kemet

Alia Kemet
Senior Vice President, Global Creative & Digital Transformation, McCormick & Company
Alia Kemet is McCormick’s Senior Vice President, Global Creative & Digital Transformation. In her role, she leads global digital transformation across DTC, marketing technology, owned properties, and digital communications. She oversees the global creative direction and content production across all McCormick consumer brands and flavor solutions businesses. She is also responsible for launching best-in-class digital and creative experiences, new revenue streams and identifying unique opportunities for growth.

Since joining McCormick in 2017, Alia has designed creative experiences to modernize brands, delivered creative that builds irrational love and loyalty, and developed an innovative approach to digital and consumer intimacy across the company’s flavor brands. She helped drive unprecedented sales results and increased share value through innovative pivots and transformative business initiatives, motivated by the dramatic shift in consumer consumption due to COVID-19.

She is leading award-winning work for McCormick, Frank’s RedHot, French’s Mustard, Old Bay and recently launched Sunshine Seasoning, McCormick’s first influencer innovation collaboration through social media and DTC. Her leadership has garnered industry recognition, including being named Adweek’s 2021 Brand Leader of the Year and Ad Age’s Leading Women Class of 2021.

Prior to joining McCormick, Ms. Kemet spent 14 years at IKEA Group in creative and digital roles building digital and social media strategy overhauling of the company’s digital operations to increase omnichannel traffic and sales.

She is dedicated to the advancement of women and girls and is actively involved in community organizations including Top Ladies of Distinction, inc., and Girl Scouts Council of America. She also produces her own personal podcast: Phenomenal Grit—Career Conversations for Women of Color. She holds a Bachelor of Arts degree in Communications from Howard University.

Tammi Thomas

Tammi Thomas
Chief Marketing & Communications Officer, Maryland Technology Development Corporation (TEDCO) Tammi is an award-winning communicator with more than 25 years of experience in marketing, technology, economic development, higher education, and entrepreneurship. In her current role, Tammi develops and oversees the implementation of the organization’s brand, marketing, and communications strategy. Tammi serves at TEDCO’s internal subject expert on media and public relations, social media, brand messaging, marketing, and special events. Prior to joining TEDCO, she served as the Director of University Relations and Marketing and later as the Chief of Staff for the President at Bowie State University. She’s held C-suite positions such as Vice President of Strategic Management at Data Solutions & Technology, Director of Business Development and Marketing at University of Maryland Baltimore County’s Research Park & Business Incubator. Tammi has been recognized by her industry peers for excellence in communication and marketing including, the Maryland Economic Development Association’s Marketing award for TEDCO’s Entrepreneur Expo (2020) and the Cybersecurity Association of Maryland’s 2017 Cybersecurity Industry Resource Award, among others. She graduated from Leadership Maryland’s Class of 2018. She serves on several boards, to include MEDA and CHI Centers.

Meet the Moderator

Jessamine Duvall

Jessamine Duvall
Executive Director, Girls on the Run Central Maryland
With more than 20 years of experience in the nonprofit sector at organizations around the country, Jessamine currently leads Girls on the Run of Central Maryland, a nonprofit youth development organization that inspires girls in Carroll and Howard counties to be joyful, healthy, and confident using a fun, experience-based curriculum which creatively integrates running. Jessamine has extensive experience advocating for members of the community and working with local government agencies. Over the years, she has volunteered as a Girl Scout leader, Leadership Howard County planning committee chair, PTA committee chair,  as well as elected positions on the Hickory Ridge Village Board and Columbia Association Board of Directors.

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