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AMA in the PM: She-Suite Marketing Leadership Panel

March 28, 2024 |
7 minute read

Female executives have faced it all and while they have made sizable gains in senior leadership, it’s been a long and arduous journey for most. The path to senior leadership looks very different to their male counterparts with the biggest hurdles in advancement, experiencing microaggressions, and increased pressures to do it all – personally and professionally. 

While female leaders continue to show immense value to their organizations, they are still outnumbered in the C-Suite. Women represent roughly one in four C-suite leaders, and women of color just one in sixteen, according to the Women in the Workplace 2023 Report from McKinsley/Lean In. That’s why we’re bringing you the She-Suite Marketing Leadership Panel for our upcoming AMA in the PM event.

This annual signature event held during Women’s History Month will feature extraordinary female leaders in Baltimore who are paving the way in their industries. Get ready to hear our panelists’ perspectives on what it takes to be a leader in the marketing space and share their personal journey to the C-Suite. 

Gain unique industry insights on everything from key marketing trends, personal branding and professional development to effective ROI measurement and more. The She-Suite Marketing Leadership Panel will include the following top-level executives:

  • Sara Milstein, Chief Marketing & Brand Experience Officer, The Y in Central Maryland – As Chief Marketing & Brand Experience Officer for the Y in Central Maryland, Sara is responsible for the development and implementation of the brand strategy and experience across all touchpoints — internal and external. She has held senior positions in marketing for more than twenty years and has helped build many brands in the health care, retail and non-profit sectors including The Nature Conservancy, Johns Hopkins Medicine, The Taubman Companies, The Maryland Lottery and Children’s National Medical Center, among others.
  • Nicole Robinson, Marketing Director, Fishman Flooring Solutions – An accomplished marketing leader with over two decades of experience, Nicole specializes in establishing brand standards, driving market share, and executing highly impactful marketing initiatives. With a versatile background spanning advertising, economic development, hospitality, information technology, and higher education, Nicole brings a uniquely broad perspective to her role as Director of Marketing at Fishman Flooring Solutions. In this capacity, she oversees product launches, shapes brand strategy, and orchestrates omnichannel marketing campaigns. Nicole’s career highlights include influential positions at Choice Hotels, LexisNexis, and Walden University, showcasing her ability to thrive in diverse industries and contribute significantly to organizational success. 
  • Larisa Spirt, Vice President of Marketing, The Associated: Jewish Federation of Baltimore – Recognized for seamlessly blending data-driven insights with innovative campaigns, Larisa has a knack for transforming challenges into opportunities. She has proven invaluable throughout her career, working with notable brands such as Cover Girl, GE, American Express, Walmart, American Heart Association, Vanity Fair, Wrangler, and more. In her current role, Larisa oversees the strategic direction and integrity of The Associated’s brand identity. Leading a dynamic team of marketers, she ensures that every crafted narrative is compelling, authentic, and reflects the organization’s values, mission, and impact.
  • Jodi Swartz, Senior Vice President of Marketing and Communications, Payscale  – As a seasoned global marketing executive with 20+ years of experience, Jodi is known for driving revenue, building high-performing teams, and navigating complex business landscapes. Currently serving as the Senior Vice President of Marketing & Communications at Payscale, she leads a team dedicated to shaping the narrative around compensation trends and empowering organizations with valuable insights. Jodi has a proven track record of orchestrating successful product launches, managing mergers and acquisitions, and implementing impactful branding initiatives. Her expertise spans from strategic marketing to communication initiatives, forging partnerships with executive decision-makers and stakeholders to drive alignment and efficiency. Jodi has extensive experience supporting brands in healthcare, education, financial services, government, and consumer advocacy organizations.

By attending the She-Suite Marketing Leadership Panel, you will learn:

  • Tactical and strategic tips from local marketing leaders in different sectors
  • Real-world stories from top-level executives
  • Professional and personal advice for those moving up the corporate ladder
  • Leadership lessons from the best of the best

Many thanks to our event partner, StarTUp at the Armory!

Event Details
Thursday, March 28, 2024 | 6:00 – 8:00 pm
StarTUp at the Armory | 307 Washington Avenue | Towson, MD 21204

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Panel

Sara Milstein
Chief Marketing & Brand Experience Officer, The Y in Central Maryland
Sara Milstein is the Chief Marketing & Brand Experience Officer for the Y in Central Maryland. She is responsible for the development and implementation of the brand strategy and experience across all touchpoints – internal and external. Sara has held senior positions in marketing for more than twenty years and has helped build many brands in the health care, retail and non-profit sectors including The Nature Conservancy, Johns Hopkins Medicine, The Taubman Companies, The Maryland Lottery and Children’s National Medical Center, among others. Prior experience includes direct service and public policy work in human services on both local and national levels. Sara graduated from Hampshire College in Amherst, Massachusetts with a degree in Education and Social Science. Her Board and community service affiliations include The Fund for Educational Excellence, Loyola University Marketing Advisory Board, City Schools Enrollment Task Force,  CASA of Baltimore (Court Appointed Special Advocates), and the United Way of Central Maryland. She has two children and lives in Baltimore City with her dog, Pete.

Nicole Robinson
Director of Marketing, Fishman Flooring Solutions
Nicole is an accomplished marketing leader with over two decades of experience, specializing in establishing brand standards, driving market share, and executing highly impactful marketing initiatives. With a versatile background spanning advertising, economic development, hospitality, information technology, and higher education, Nicole brings a uniquely broad perspective to her role as Director of Marketing at Fishman Flooring Solutions. In this capacity, she oversees product launches, shapes brand strategy, and orchestrates omnichannel marketing campaigns. Nicole’s career highlights include influential positions at Choice Hotels, LexisNexis, and Walden University, showcasing her ability to thrive in diverse industries and contribute significantly to organizational success. Nicole holds a BS in Business Administration, Marketing and BA in Psychology from Towson University, as well as an MBA from Loyola University. Nicole is also a passionate cyclist and the creative force behind Niro Designs, a handmade jewelry company she founded in 2011.

Larisa Spirt
Vice President of Marketing, The Associated: Jewish Federation of Baltimore
Larisa Spirt, VP of Marketing at The Associated: Jewish Federation of Baltimore, is recognized for seamlessly blending data-driven insights with innovative campaigns. Her knack for transforming challenges into opportunities has proven invaluable throughout her career, working with notable brands such as Cover Girl, GE, American Express, Walmart, American Heart Association, Vanity Fair, Wrangler, and more.  In her current role, Larisa oversees the strategic direction and integrity of The Associated’s brand identity. Leading a dynamic team of marketers, she ensures that every crafted narrative is compelling, authentic, and reflects the organization’s values, mission, and impact.

Jodi Swartz
Senior Vice President of Marketing & Communications, Payscale
As a seasoned global marketing executive with 20+ years of experience, Jodi is known for driving revenue, building high-performing teams, and navigating complex business landscapes. Currently serving as the Senior Vice President of Marketing & Communications at Payscale, she leads a team dedicated to shaping the narrative around compensation trends and empowering organizations with valuable insights. Jodi has a proven track record of orchestrating successful product launches, managing mergers and acquisitions, and implementing impactful branding initiatives. Her expertise spans from strategic marketing to communication initiatives, forging partnerships with executive decision-makers and stakeholders to drive alignment and efficiency. Jodi has extensive experience supporting brands in healthcare, education, financial services, government, and consumer advocacy organizations.

 

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