Past Events

Speaker Series

AMA in the PM: Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing

February 23, 2022 |
2 minute read

Digital marketers have endless options at their fingertips and not a lot of time to help elevate their organizations, making it overwhelming and daunting.

What if digital marketers could work smarter not harder? In this AMA in the PM event, Andy Crestodina, Co-Founder & Chief Marketing Officer of Orbit Media returns to help break down what you can do first that can be most valuable. We’ll move backwards through users’ experience, upwards through the funnel, with a total focus on the most important elements in the most important places. Ultimately, he’s going to start from the end because optimizing at the very bottom of the funnel is the fastest way to drive impact.

Join us for a data-driven, prioritized, show-me-exactly-where-to-focus session that may cause you to put your other, lower-value marketing efforts on hold. Because you have more important work to do first.

Key Takeaways

  • Polish the most important page on your website for conversions (contact page)
  • Reconsider the most important words on your top pages (calls to action)
  • Update the key pages that actually trigger demand (service pages)

Virtual Event Details | Presentation and Q&A
Wednesday, February 23, 2022 | 4:00 – 5:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Presenter

Andy CrestodinaAndy Crestodina
Co-Founder & Chief Marketing Officer, Orbit Media 

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics.

Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences: Content Marketing World (7x), Social Media Marketing World (6x), Call to Action Conference (5x), MarketingProfs B2B Forum (5x), Content Jam (8x), MozCon (2x), WordCamp, Social Media Success Summit (5x) and SXSW.

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