The past year has made it evidently clear, the future is nothing like the past. The future of marketing will require more than new tactics.

To help prepare you for the next normal, Mathew Sweezey of Salesforce, will guide us through what to expect by looking deep into the next five years to find out what the future of marketing holds.

In this AMA in the PM session, Mathew will cover the marketing transformation model that allows brands like Tesla to disrupt markets via a new idea of marketing. Additionally, the session will discuss the need for marketers to embrace co-creation, agility, and experience design that have helped companies like Airbnb create better experiences for their customers. Come prepared to learn, and leave with the tools to help future proof your marketing.

You will leave inspired about the future with specific takeaways to help you future proof your business.

Key Takeaways:

• How the pandemic has changed both consumer and business buyers
• Uncover why a focus on outcomes is the next evolution of the customer experience
• Determine a clear roadmap for brands to evolve their idea of marketing to meet our modern reality
• Discover post-cookie marketing strategies to break through and reach consumers in a cookieless world

Virtual Event Details
Tuesday, April 6, 2021 | 4:00 – 5:30 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Virtual Event Schedule
4:00 – 5:00 pm | Presentation and Q&A
5:00 – 5:30 pm | Networking

Meet the Presenter

Mathew Sweezey
Director of Market Strategy, Salesforce

Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.