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AMA in the PM: The Neuroscience of Haptics: A Communicator’s Guide

AMA in the PM: The Neuroscience of Haptics: A Communicator’s Guide

February 27, 2019 |
4 minute read

How many times have you received a slick business card, a beautiful invitation, or fancy marketing piece? Have those pieces left you intrigued, surprised, or impressed? Has the look and the feel of that piece influenced your decision or your perception of the person who gave it to you?

More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influence our comprehension and retention of information, and profoundly shapes our emotional connections. As marketers, we need to understand the role this plays with our audience in order to make a lasting impact.

In a technological world, the role of print plays an interesting part in our communications process. It’s easy to get your message out through online channels, but visual marketing only taps in to one of our sensory experiences. At our AMA in the PM on February 27th, Daniel Dejan, North American ETC Print & Creative Manager at Sappi, will speak to attendees about the neuroscience of touch and how it impacts communications. Daniel will address strategies on how to reach multiple generations, the importance of “owning” something vs. seeing it, and more.

Join us for this insightful presentation, networking, and more on February 27th.

Attendees will receive a copy of the award winning Haptic Brain/Haptic Brands booklet.

Key Takeaways

  • The importance of touch in relation to our relationship with our larger reality
  • How critical the “endowment effect” is to advertising, marketing, & merchandising
  • Bi-lateral literacy and how physical print can impact comprehension, mnemonic retention, the valuations of content, authorship, & depth of relationship to a brand
  • The strategic importance print plays in a multi-media, multi-channel campaign

Many thanks to our event partners, HBP, Price Modern, and Sappi!

Event Details
Wednesday, February 27, 2019 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Meet the Presenter

Daniel DejanDaniel Dejan
North American ETC Print & Creative Manager, Sappi
As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (education-training-consulting) Group at Sappi Fine Paper North America where he delivers etc services to Sappi’s wide range of clients.

With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. On the road 200 days a year, he is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.

Mr. Dejan is the recipient of the 2017 Sundeen/Simich Industry Support Award from the Graphic Communication Educators Association and the 2018 Industry Influencer Award from the Printing Industries of New England.

As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper—earning him a position as a Google Glass Developer—but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new – communications technology and human interaction.

Dejan has written articles for numerous trade magazines and was both a technical consultant and contributor to The Designer’s Guide to Print Production. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed color reproduction. He co-chaired the Spectrum Conference in 2007 and sat as a member of the Board of Directors for IDEAlliance/IPA for two terms.


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