The mind works in mysterious ways, and marketers are no exception. Shake up your work week at this special AMA One Chapter Alliance event, Meet in the Middle, to explore the polarity of marketing brainpower on September 20th. Hosted at Bates Creative’s brand-new studio, Meet in the Middle will challenge marketers to reflect on how their favored art- or science-savvy minds shape the nature of our industry.
The AMA One Chapter Alliance is excited to have Nancie McDonnell Ruder, founder of Noetic Consultants and author of the soon-to-be-released book Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, join us as our guest speaker. She will lead an activity that will give you a sense of how strong you are in the art and science sides of marketing, and shed light on how you can strengthen where you need to.
- Resiliency is your friend
- Art/science balance is key to success
- There are resources, activities and tools to help achieve balance
Meet in the Middle is a breakthrough blend of the AMA One Chapter Alliance coming together to present a fresh and exciting marketing event experience. And of course, you’ll get to network with fellow marketers over drinks and food in Bates Creative’s inspiring space. No matter where you’re pinned along the I-95, join us at Meet in the Middle for an evening of curious creativity.
Bonus: The first 50 registered attendees will receive a complementary signed copy of Nancie’s book.
Thursday, September 20, 2018 | 6:00 – 8:00 pm
Bates Creative | 8505 Fenton Street, Suite 212 | Silver Spring, MD 20910
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Group Activity, Presentation and Q&A
7:30 – 8:00 pm | Networking
Meet the Presenter
Nancie McDonnell Ruder
Founder, President, Noetic Consultants; adjunct professor at Georgetown University
Nancie McDonnell Ruder wrote Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science to satisfy her relentless curiosity and offer senior marketers a fresh take on maxing out their potential. Featuring interviews with more than 50 of the world’s best marketers, Nancie identifies and shares the “secret sauce” that fuels success in today’s complicated landscape. She offers insight, wisdom and concrete tools straight from the “Jacks” and “Jills” and her own 25-year career, which began at Leo Burnett, working with Procter & Gamble, Eli Lilly and The Gap. In 2003, Nancie founded Noetic Consultants, which serves clients including Wells Fargo, Discovery Channel, PepsiCo, Samsung, Whirlpool and Nike. Nancie was named an Enterprising Women Champion in 2018, an award given to women business owners with fast growth companies who also contribute significantly to their communities, and she serves on the Enterprising Women Advisory Board. Nancie is also an adjunct professor at Georgetown University, her undergraduate alma mater.