Leading brands continually deliver value to customers in ways they didn’t even know they needed.

Determining how to package this value is often an intimidating challenge that can hold your business back. Sticking to one playbook doesn’t scale or sustain, so you need to carve time out for efficient and effective ideation that your team is motivated to participate in. This resource allocation is critical to developing and launching new products, services, and experiences to thrill your customers.

This session provided a roadmap for leading advantageous ideation exercises that keep teams centered on shared goals long after people return to their desks. Attendees learned how to create team dynamics, lead group-based idea generation and refinement techniques, and apply methods to turn ideas into action with momentum.

Our past AMA in the PM provided an in-depth session presented by Mekanic‘s Erik Hansen, President and Chief Creative Officer and Katie Hansen, Vice President and Chief Experience Officer which was developed from the famous Pablo Picasso quote: “I begin with an idea, and then it becomes something else.”

Key takeaways from Erik and Katie’s presentation included how to:

• Attract and assemble the right team
• Build a stimulating environment
• Encourage creative thought while working within established constraints
• Harness the power of “groupmind” over “groupthink”
• Elevate and activate the best ideas

Meet the Presenters

Erik Hansen
President and Chief Creative Officer
Erik focuses his talents to springboard brands into the market and leave an unforgettable impression on customers and advocates. His diverse professional background has included leadership roles in nationally recognized creative agencies, associations, higher education and small businesses. Erik brings over 15 years of experience providing comprehensive and award-winning brand solutions to a wide array of clientele – including brand strategy, marketing communications and creative direction.

Katie Hansen
Vice President and Chief Experience Officer
Katie specializes in humanizing brands through the design of emotional, enjoyable and exceptional experiences. A strategist, creator and implementer all in one – she introduces empathy to projects, uncovers what makes brands meaningful to core audiences and crafts compelling stories and memorable engagement opportunities. Katie brings over 15 years of experience supporting organizations with leadership in experience design, service design, audience activation, program development, brand messaging and creative campaign development.

Event Details

Wednesday, March 1, 2017 | 6:00 – 8:00 pm
Groove | 415 S. Central Avenue | Baltimore, MD 21202

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

Many thanks to our event partners, Groove and The Creative Group!

Event Gallery