Join us for an evening of insightful discussion, lively networking, and a celebration of our 70th year as a Chapter with featured guest Russ Klein, the American Marketing Association’s Chief Executive Officer.
In this powerful and thought-provoking talk, Klein will present the state of marketing address and share his outlook for the industry as well as what it will take to be a successful marketer in the years ahead. He will provide his worldview of how marketing and the marketer have changed in a network-driven world.
Klein offers his easy to remember formula for what constitutes a “modern brand.” He will also posit several provocative challenges to concepts marketers once used as irrefutable frameworks (such as the 4Ps) that are fast becoming either obsolete or radically transformed. Klein’s commentary will spur you to think differently about your role as a marketer. Lastly, he will share his answer to the question, “Who will win the epic battle between technology and humankind?”
Many thanks to our event partner, Spark Baltimore!
Wednesday, November 29, 2017 | 5:00 – 8:00 pm
Spark Baltimore | 8 Market Place, Suite 300 | Baltimore, MD 21202
5:00 – 6:15 pm | VIP Meet and Greet with Russ Klein (requires purchase of VIP ticket)
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Featured Presentation and Q&A with Russ Klein
7:30 – 8:00 pm | Networking
Meet the Presenter
CEO, American Marketing Association
Russ Klein has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29. Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr. Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group.
Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Burger King’s groundbreaking digital campaign, Subservient Chicken, led by Klein, ranked 6th greatest campaign of 21st Century by Ad Age and Digital Ad of the Decade by the Wall Street Journal. Russ has had the rare privilege to lead marketing for three major LBO business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders.
Klein’s Theories on tension-based advertising and social currency titled “It’s All Math” are used by the Marketing Science Institutes Teaching Resources for colleges and universities around the world.
Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.