Past Events

Speaker Series

AMA in the AM: Sharpen Your Competitive Edge with Branding

November 17, 2016 |
2 minute read

Competition is tough these days. Whether you’re a small business or a large corporation, your company’s branding can help you gain recognition and make an impact.

Those who attended our past AMA in the AM: Sharpen Your Competitive Edge with Branding learned how to leverage their branding and stand out from the crowd. Led by Paul Field, president of FieldVision, our presenters took a deep dive into the complex concept of branding and provide insightful, actionable tactics.

During this engaging presentation, our speakers discussed:

  • The Definition and Importance of Branding
  • The Four Brand Drivers
  • Identifying Key Brand Issues
  • Getting Buy-In from Management
  • Conducting Insightful Customer and Employee Research
  • Leading a Brand Ideation Session to Generate a Shared Vision
  • Preparing a Focused Brand Architecture Model
  • Translating Brand Strategy into Powerful Creative Concepts

Meet the Presenters:

Paul Field
President, FieldVision
As a marketing consultant, Paul helps clients and agencies with business development and account growth. With his proprietary BrandVision™ branding process he has re-focused over 28 brands. He began his career on Madison Avenue, leading a broad array of major brands, such as AstraZeneca, Avon, Charles Town Races & Slots, Choice Hotels, DuPont, Loyola University, Lucite, Rawlings Golf, and Ryland Homes, among many others. Paul is a frequent national speaker and author on marketing topics. Paul’s board service includes the Certification Board of Infection Control and Epidemiology; Board of Governors, Maryland Joint Child Support Council; Board of Directors, Provoke Radio, Inc.; and Board of Trustees, Radio Mass of Baltimore.

Chris Beutler
Chief Vision Officer, Renegade Communications
Chris has been with Renegade since 2003 where he serves as the lead creative and strategic go-to-powerhouse for client implementation and account development. At Renegade, Chris leads the creative, design, production, and broadcast design teams. His background fuses advertising, filmmaking, literature and business-building strategies. His passion is to tell great stories about people and brands alike. Prior to Renegade, Chris ran his own creative and production boutique where he did creative work for Sony Pictures, Parkwood Pictures, and Original Films, as well as directorial work for local agencies and clients.

Event Details
Thursday, November 17, 2016 | 8:00 – 10:00 am
AOL | 3700 O’Donnell Street, Suite 100 | Baltimore, MD 21224

Event Schedule
8:00 – 8:30 am | Networking and Breakfast
8:30 – 9:30 am | Presentation and Q&A
9:30 – 10:00 am | Networking

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