Past Events

Speaker Series

AMA in the AM: Unlock the Baltimore Consumer Mindset

December 8, 2016 |
2 minute read

Think back to the start of the century. How much have you changed since then? Did you own a cell phone? A tablet? How and where did you make purchases? Consider how much your buying patterns have probably changed over the past 17 years.

Baltimore consumers have also changed. Our past AMA in the AM explored how consumers in the Baltimore area have adapted their attitudes, values, and lifestyles to meet the ever-changing challenges of today’s world. Those who attended gained insight into the mindset of Baltimore consumers on a range of topics, including technology, health, self-image, lifestyle, activities, social media, local issues, and purchasing habits.

Steve Markenson, president of WBA Research, presented this deep dive into the Baltimore consumer mindset. WBA Research has been measuring consumer sentiment in the Baltimore region since its inception in 1987. During this detailed session, Steve presented what they have seen and observed since the start of the century based on data from studies completed in 2000, 2006, 2010, and 2016.

During this presentation, Steve discussed:

  • How Consumers’ Interactions with Technology and Social Media Continue to Evolve
  • Changing Lifestyle Habits Over Time and Across Generations
  • The Attitudes and Values That Make Baltimore Tick

Meet the Presenter

Steven T. Markenson
President, WBA Research
Steve joined WBA in 1996 and was named President in 1997. Steve has worked in market research since 1987. He has worked for national research firms including Yankelovich Partners and Opinion Research Corporation and directed market research projects for many Fortune 1000 clients. He has expansive expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses and is a professional focus group moderator. Steve graduated Cum Laude with a bachelor’s degree in Economics and Business from the University of Pittsburgh and is among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program. Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola College in Maryland, and American University and serves as an Adjunct Professor at the Kogod School of Business at American University.

Event Details

Thursday, December 8, 2016 | 8:00 – 10:00 am
Betamore | 1111 Light Street, 4th Floor | Baltimore, MD 21230

Event Schedule
8:00 – 8:30 am | Networking and Breakfast
8:30 – 9:30 am | Presentation and Q&A
9:30 – 10:00 am | Networking

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