AMA Baltimore, Author at AMA Baltimore

AMA Baltimore Names Ellen Haynie Winter 2026 Featured Volunteer

August 10, 2026 |

4 minute read

Meet Ellen Haynie, AMA Baltimore’s Winter 2025 Featured Volunteer! Since joining the Programming Committee in July 2025, Ellen has made a meaningful impact through her enthusiasm, reliability, and commitment to creating welcoming event experiences. From supporting registration and major events to taking initiative behind the scenes, Ellen consistently goes above and beyond to strengthen AMA Baltimore’s programming and community.

Professional Development

Beyond the Commercial Break: How AMA Baltimore and MICA Brought Creative Strategy to the Forefront

AMA Baltimore
March 14, 2026
4 minute read

AMA Baltimore

More than 100 marketers gathered at AMA Baltimore’s Big Game, Bigger Ads event to critique Super Bowl commercials and share insights on creativity and strategy. As Championship Sponsor, MICA highlighted its commitment to Baltimore’s creative community and debuted its MICA Pro commercial.

AMA Baltimore Now Accepting Applications for the 2026 Eileen Gwin Undergraduate Marketing Scholarship

February 13, 2026 |

3 minute read

AMA Baltimore

Applications are now open for the 2026 Eileen Gwin Undergraduate Marketing Scholarship, open to full-time students pursuing marketing or related degrees at accredited Maryland colleges/universities.

MX Awards Professional Development

Lebanon Seaboard Corporation and Planit Agency Grow Results with Preen Garden Weed Preventer Campaign

AMA Baltimore
August 18, 2025
2 minute read

AMA Baltimore

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re highlighting campaigns that set new standards in 2024. Earning Second Runner-Up honors: the Preen Garden Weed Preventer campaign from Lebanon Seaboard and Planit Agency. With authentic influencer voices and a strategic multimedia approach, the campaign cultivated real engagement—and impressive results.

MX Awards Professional Development

BGE and ICF Win with “The Match”: A Dating-Inspired Approach to Energy Efficiency

AMA Baltimore
August 9, 2025
2 minute read

AMA Baltimore

BGE and ICF’s clever campaign, The Match, reimagined energy efficiency as a dating game—making appliance rebates fun, relatable, and engaging. The creative approach earned them Runner-Up Campaign of the Year honors at the 2024 MX Awards.

MX Awards Professional Development

University of Maryland Medical System Takes Top Honors for Content Marketing Excellence

AMA Baltimore
July 15, 2025
2 minute read

AMA Baltimore

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re spotlighting the campaigns that defined 2024. Leading the way is the University of Maryland Medical System, winner of the prestigious Grand MX Campaign of the Year, honored for a content-driven, community-first approach to health education that truly made Baltimore say, “Oh wow!”

Press Release

The American Marketing Association Names Dov Hoffman Volunteer of the Year

AMA Baltimore
May 1, 2025
4 minute read

AMA Baltimore

AMA Baltimore’s Dov Hoffman has been named the 2025 Ric Sweeney Volunteer of the Year, recognizing his 15+ years of impact, innovation, and mentorship and leadership.