Interested in AMA Baltimore’s Mentor Connections program? Check out this advice from mentor/protégé pair, Joy Levin and Justina Simmons.
Is TikTok right for your business? Learn how The National Aquarium in Baltimore has expanded and engaged its audience with this popular platform.
AMA Baltimore is now accepting applications for our 2020-2021 Mentor Connections program. Learn more about the program and how to apply.
At our upcoming AMA in the PM event, we’ll be joined by James Prichard, Director of Winery Sales & Marketing at Boordy Vineyards, for a must-attend unique wine tasting experience. Event includes a virtual wine tasting with an overview on each wine, food pairings, tasting notes, and more.
All brands need to take stock of their core values and how these are communicated to their customers. Learn more about brand audits in this post.
In this AMA in the Afternoon session, we’ll uncover how Outback Steakhouse and its agency Response Labs utilized the RFM (Recency, Frequency, & Monetary) data model to increase the value of promotional emails. They’ll share an overview of their situation and strategy, show key results from integrating RFM into email and share how they extended this data model in Outback’s overall marketing strategy.
Hear how Baltimore’s largest headquartered bank, Howard Bank, underwent their rebranding process by taking an inside out approach at this upcoming AMA in the Afternoon session. They’ll share how an organization can engage stakeholders, develop a compelling story, and leverage your community to accomplish a successful rollout.