In this AMA in the Afternoon session, we’ll uncover how Outback Steakhouse and its agency Response Labs utilized the RFM (Recency, Frequency, & Monetary) data model to increase the value of promotional emails. They’ll share an overview of their situation and strategy, show key results from integrating RFM into email and share how they extended this data model in Outback’s overall marketing strategy.

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Hear how Baltimore’s largest headquartered bank, Howard Bank, underwent their rebranding process by taking an inside out approach at this upcoming AMA in the Afternoon session. They’ll share how an organization can engage stakeholders, develop a compelling story, and leverage your community to accomplish a successful rollout.

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